Beiersdorf began operation in Australia in 1934 and in New Zealand in 1997. The Beiersdorf Australia and New Zealand business works within the FMCG (Fast Moving Consumer Goods) industry and competes across various branded goods categories including skincare, first aid, wound care and sports medicine.

The Beiersdorf business comprises of a number of trusted global brands including NIVEA, Elastoplast, Elastoplast Sport, Leuko and Futuro. These brands are all top players in their markets, with many products sitting in the number 1 and 2 positions within their categories. It is therefore no surprise that the Beiersdorf Australia and New Zealand sales figures are consistently growing each year, with a 2006 turnover of AUD 125 million and NZ turnover of 23 million.

Beiersdorf Australia and New Zealand is a closely aligned key affiliate of the leading international branded goods company, Beiersdorf AG, located in Germany. The Australia and New Zealand business is made up of approximately 230 employees, and includes Sales, Marketing, Trade Marketing, Finance, Human Resources and Supply Chain departments. The Beiersdorf Head Office is located at North Ryde in Sydney. A national Distribution Centre is also located in Sydney, at Huntingwood, with state sales offices in Western Australia, South Australia, Queensland and Victoria. The Beiersdorf New Zealand office is located in Auckland.

Beiersdorf believes that its employees are its greatest assets. The commitment to effective people management is paramount, hence Beiersdorf being selected as a Finalist for People Management at the AHRI Awards for Excellence 2006. In more recent times, Beiersdorf has been awarded the prestigious citation of Equal Opportunity Employer of Choice for Women (EOCFW). Beiersdorf’s employees share a “Passion for Success” for the business and for the Beiersdorf brands. The company values of Excellence; One Team; Openness; Respect; Positive Energy; and Accountability, play a fundamental role in the day to day operations of the business, and accordingly, Beiersdorf strives to recruit people who reflect these values.

As a business, Beiersdorf is continually looking for opportunities to grow its staff. People development is therefore a fundamental focus, with all employees completing an individual Development Plan each year. In line with the development of Beiersdorf’s future leaders, the company has implemented a Leadership Challenge program, with the chosen individuals given the opportunity to participate in the leadership of future strategic initiatives for the business. 

In Beiersdorf’s pursuit for Excellence, the company proudly boasts the attainment of many industry awards. To name a few; Franklins Best Supplier Award in 2005, FHM Fashion & Grooming Readers Choice Award for NIVEA for Men in 2006, and the New Woman Beauty Awards Winner for Best New Skincare Moisturiser for NIVEA VISAGE Aqua Sensations Moisturising Gel Cream also in 2006.

Since 1911, when NIVEA's flagship product 'NIVEA Crème’ was developed, NIVEA products have supported people to feel good, bringing out the best in their skin, their beauty and themselves. Today, NIVEA is sold in more then 150 countries and is the trusted No. 1 skin-care brand worldwide. NIVEA develops qualitative market leadership as the face and skin-care expert. Its unique formulas of proven quality work in harmony with the skin, to keep it healthy. 

Elastoplast is the brand of advanced wound care and first aid products for the entire family. It offers uncomplicated and innovative solutions to everyday pains and problems to help people get on with enjoying their life.

Elastoplast Sport is synonymous with high-quality sports medicine products. It is used by elite sporting clubs across the nation and is an official supplier to the AIS.

The Leuko brand has developed a strong and well-recognised reputation over the years and is looked upon as the sports professionals' sports medicine brand of choice.

FUTURO offers a variety of products designed to help protect and prevent re-injuries. Rated #1 by pharmacists, FUTURO brand products provide reliable support, comfort and fit. Our products are created by experts using the latest innovations in materials and designed to provide you the best quality possible.

To find out more about Beiersdorf and the Beiersdorf brands, please visit the below websites:

www.beiersdorf.com.au
www.beiersdorf.co.nz
www.NIVEA.com.au
www.elastoplast.com.au
www.elastoplastsport.com.au
www.leuko.com.au
www.futuro.com.au