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Traditionally a campaign was run across TV, print, outdoor and radio. As media becomes more fragmented and consumers better educated, there is less emphasis on mainstream advertising. Now there’s the Internet, direct marketing, PR, viral advertising, ‘word of mouth’ and ambush marketing to consider.
Parent companies of advertising agencies are buying specialist marketing services as well. Understanding the role each plays in the overall mix is crucial and agencies are seeking people who naturally think outside the square.
Find out how globalisation is affecting the industry in Career FAQs Advertising.
Check out the Current size of the profession.
Excerpt from Career FAQs Advertising
© Career FAQs
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FYI
'Word of mouth' means working to create a buzz around the product you are advertising so people recommend it to their friends.
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