Social impact
How SEEK's purpose delivers impact
Social Impact Framework
Our customers, community and employees are front of mind in our approach to having a positive impact on society. We consider our impact and how we can apply our capabilities for broader public good. We want to achieve and hold ourselves accountable for positive outcomes for our people, communities and partners.
By delivering on SEEK’s purpose through the business strategy of growing more and better placements, efficiently matching talent to employers, and prioritising ethical standards and practices, SEEK drives social impact.
SEEK follows a Social Impact Framework which outlines six key areas of social impact:
Having a job enables financial empowerment
Fulfilling work contributed to a stronger sense of wellbeing
Placing quality talent is good for business
Reducing bias and discrimination encourages diversity and inclusion
Having legitimate hirers prevents exploitative recruitment
Operating at scale helps to create transparent and effective labour markets
Examples of this include SEEK’s commitment to be a leader against unfair hiring practices, as well as SEEK’s Responsible AI Framework and Principles that serve as a guide for SEEK’s people as they build and use AI technology.
The connection between SEEK’s purpose and impact is backed by external research and evidence. Success is measured via key business metrics such as placements, employer net promoter score (NPS) and candidate trust.
SEEK Volunteer
SEEK Volunteer leverages SEEK’s online marketplace expertise to connect people with volunteer opportunities efficiently and safely. SEEK’s considerable investment in SEEK Volunteer since 2000 has made SEEK Volunteer one of the longest social impact investments by a technology company in Australia.
For more information refer to the SEEK Volunteer AU and SEEK Volunteer NZ pages.
Data and insights
Due to its scale, SEEK is uniquely positioned in Australia to share data and insights that can improve labour markets. In Australia and New Zealand, SEEK publishes a number of reports including the SEEK Employment Report, SEEK Advertised Salary Index (ASI) and SEEK Economist Insights. SEEK’s insights provide public policy makers with detailed insights into supply and demand trends in the labour market.
Key employment marketplace reports can be found in the SEEK Newsroom.
Community engagement and contribution
Community contribution
Beyond the social impact of its business strategy, SEEK is committed to playing an active role in supporting the communities in which it operates. Each year, SEEK measures this additional community contribution which includes workplace giving, donations, employee volunteering, foregone revenue associated with a discount provided to not-for-profit organisations and when required, support when natural disasters occur.
SEEK is also committed to social procurement to use its buying power to generate value beyond payment for the goods and services it procures. SEEK does this by engaging with social enterprises, First Nations businesses and disability enterprises when procuring goods and services.
Engagement with First Nations communities
SEEK is committed to continuing to build on its understanding of the history and culture of the Traditional Custodians of each part of Australia. SEEK also develops working relationships with all peoples in New Zealand, including tangata whenua.
SEEK has a First Nations Reconciliation Strategy with three commitments: to build cultural confidence and inclusion; develop partnerships with First Nations businesses; and improve access to fulfilling careers for First Nations peoples. It focuses on how SEEK can make a difference as the leading employment marketplace in Australia.
Cultural confidence and inclusion: SEEK takes an office-by-office approach to acknowledging the Traditional Custodians of the various lands on which it operates across Australia. SEEK employees participate in local walking tours to understand the diversity of Indigenous cultures, stories and customs across Australia.
Fulfilling careers for First Nations peoples: SEEK is committed to optimising its recruitment products to help Indigenous enterprises and recruiters find the right candidates and to working with Indigenous candidates to find fulfilling jobs.
Partnerships with First Nations businesses: SEEK is proactive in sourcing goods and services from Indigenous-owned and operated suppliers. SEEK engages verified First Nations owned and managed businesses to deliver a wide range of goods and services.
Artist: Bitja, Dixon Patten Jnr, Gunnai, Gunditjmara, Yorta Yorta and Dhudhuroa, Bayila Creative