What's it like to be a Marketing Manager?
Marketing Managers plan, execute and measure an array of strategies with the objective of supporting business growth. They acquire new customers and grow existing revenue streams through research, analysis and marketing campaigns. Campaigns are comprised of online marketing tactics including email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.
Tasks and duties
- Planning, developing and organising marketing campaigns to support business growth objectives.
- Coordinating marketing campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
- Conducting regular data analysis and measuring campaign performance against predefined metrics.
- Presenting regular reports to clients and stakeholders.
- Using consumer data to predict current and future consumer trends.
- Identifying new growth opportunities through market research.
- Developing and measuring Key Performance Indicators (KPIs).
- Optimising marketing campaigns for highest return on investment.
Marketing Managers have strong analytical skills and a developed understanding of consumer psychology. They may work alone or manage a team of people and work in a broad range of industries. They are responsible for a business’s marketing budget, and track campaign progress against marketing objectives and budget constraints.
What can I earn as a Marketing Manager?
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How to become a Marketing Manager
- Complete a qualification in Marketing. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), an Advanced Diploma of Marketing and Communication (BSB61315), or a Bachelor degree majoring in Marketing.
- Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Managers.
- Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.
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This degree offers you a foundation in business studies and the opportunity to specialise in all aspects of marketing.