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Retail Sales Assistant

Provide high quality customer service in a retail environment.

What's it like to be a Retail Sales Assistant?

Retail Sales Assistants work in shops and stores and provide a high quality customer experience by greeting customers, establishing their needs and helping them to find products to meet those needs.

Retail Sales Assistant

Tasks and duties

  • Prepare the shop for the day and complete sales transactions
  • Replenish and restock items as required, in addition to providing advice and recommending products to customers
  • Implement specific sales strategies and promotions to ensure maximum profit is generated.
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Retail Sales Assistants are responsible for providing customers with a positive, informative and engaging shopping experience. They may also assist with the coordination and training of other staff.

Individuals who are highly organised with strong attention to detail and who have excellent communication skills make ideal Retail Sales Assistants.

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Source: SEEK job ads

How to become a Retail Sales Assistant


SEEK Learning
You don’t need any formal qualifications to work as a Retail Sales Assistant in Australia, as on-the-job training is typically provided. However, qualifications in retail services may help you when you are applying for work as a Retail Sales Assistant.

  1. Gain work experience in the field, and undertake a qualification in retail services, such as a Certificate II in Retail Services (SIR20216) or a Certificate III in Retail Services (SIR20216).
  2. If you are looking to further your career within retail, you can work your way up and apply for promotions to more senior roles, such as Retail Store Manager or Brand Manager.

Explore retail qualifications

Get started in retail with a vocational qualification from a TAFE or registered training organisation.

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Certificate III in Retail

This qualification prepares you for a career in the retail industry and for roles in specialty stores, supermarkets and department stores.
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Certificate III in Retail provider logo
Certificate III in Retail provider logo
Certificate III in Retail provider logo

Certificate II in Retail Services

This certificate prepares you for a career in the retail industry. It will give you the skills needed to work under supervision of others.
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Certificate II in Retail Services provider logo
Certificate II in Retail Services provider logo
Certificate II in Retail Services provider logo
Certificate II in Retail Services provider logo
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Skills and experience employers are looking for

Hi there, have any of these? Add your skills directly to your SEEK Profile.

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Source: SEEK job ads and SEEK Profile data

How do Retail Sales Assistants rate their role?

Latest reviews from 24 Retail Sales Assistants surveyed on SEEK

Work-life balance
3.9
Job satisfaction
3.9
Career progression opportunities
3.5
Job security
3.6
Pay / Salary
3.5
Variety of work
3.2

Latest reviews

All
Positive
Negative
Aug 2019
Bring a sales assistant is good fun but tough at times
Reviewer's Qualification
Bachelor of Business
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Sports Retail
The good things
Being able to engage with new people everyday while working with a great group of people who have common interest made each day enjoyable.
The challenges
The challenges mainly revolve around having to deal with unappreciative customers semi-regularly but this is still outweighed by those who really appreciate your assistance.
Read more
Nov 2018
We bring a little good to everyone, every day
Reviewer's Qualification
Certificate IV in Music (Performance)
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Supermarket
The good things
Working in sales is a very social and interactive job. Your focus is on making the customers day better whether that is with the product you provide or simply saying hi. I find it very satisfying fin...
The challenges
As is any role dealing with the public you are sometimes going to deal with people that are angry, upset or downright rude or discriminatory. Sometimes the shifts available are at less sociable hour ...
Read more
Nov 2018
Retail is tricky but always steers you in the right direction to meet your goals
Reviewer's Qualification
Completed High School (Year 12)
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Retail Assistant
The good things
As a sales assistant you learn many things about the wider community of people and their needs but it does not require to work ridiculous hours. 9am-5pm most days and not always the full day. Always a...
The challenges
It is sometimes hard to get along with everyone you work with/for but just remember you are getting paid to do a job and you’re only at work for a few hours
Read more
Nov 2018
Love everything about my job
Reviewer's Qualification
Certificate III in Hospitality
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Retail
The good things
After being a chef for 25yrs I totally enjoy my new career path
The challenges
Awsome customer interactions and very challenging at times
Read more
Nov 2018
Retail can be tough but you’ll get through it
Reviewer's Qualification
No qualification yet
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Checkouts
The good things
You learn a lot of social skills from serving such a variety of people. You can end up knowing automatically what to do and become very quick at doing it, which is attractive for employers. Depending ...
The challenges
Sometimes you’ll have tricky customers, sometimes you and your customer will have to wait a long time for a response from supervisors on busy days which makes everyone a bit annoyed, sometimes the cus...
Read more
Nov 2018
Retail will change you
Reviewer's Qualification
Certificate IV in Retail Management
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Fashion retail
The good things
Improving social interactions by working alongside people as well as assisting people. The people you work with.
The challenges
The company you work for are highly unlikely to care about how saving money affects the people who work for them. Customers are allowed to treat you badly because they know they can get away with it.
Read more
Jun 2018
Casual retail is great for someone studying.
Reviewer's Qualification
Certificate II in Business
Experience
5 - 9 years
Organisation size
Large (200+ employees)
Specialisation
Fashion
The good things
The company I work in let’s me work across different brands and stores. It’s great because I get to work along new people often and pick up different skills to use in my home store. My company offers ...
The challenges
It’s hard to get a ‘promotion’ from a casual position as you’re seen as just one of the worker bees. During blackout periods it’s hard to even get your birthday off. If you normally go away for Christ...
Read more
Nov 2018
Retail is fun
Reviewer's Qualification
Don't have a degree
Experience
10+ years
Organisation size
Small (1-19 employees)
Specialisation
Ladies Fashion Consultant
The good things
Being a team player is very important Being prepared to go to work when called at short notice. Offering exceptional Customer service after greeting customer in a friendly manner
The challenges
At times you may encounter a grumpy customer but you still have to be nice to them.
Read more
Nov 2018
Shop assistant are there to serve you rhey are not your servants do t let bad manners get to you
Reviewer's Qualification
Yr 11
Experience
10+ years
Organisation size
Small (1-19 employees)
The good things
Knowing your product an willing to help people decide on whats best for them
The challenges
Just smile when someone is a bad mood dont take it personally its hard sometimes dont let make you grumpy
Read more
Jun 2018
This is simply easy as a piece of cake and nothing to worry at the end of the da
Reviewer's Qualification
Bsc in International Transportation Management and Logistics
Experience
Less than a year
Organisation size
Large (200+ employees)
Specialisation
shipping
The good things
i get few shifts a week i like it because i dont want to work full time and but anyway i need a job and i have it
The challenges
no job security, if your partner doesnt have full time job its too risky to work like this. but i have a kid to take care of so this is the way i can work.
Read more
info
Source: SEEK Role Reviews

Working hours for Retail Sales Assistants

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 9 Retail Sales Assistants

What are the job opportunities for Retail Sales Assistants?

Find out how the job market is trending

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WA
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NT
ACT

Job opportunities

Retail Sales Assistant jobs on SEEK
Source: SEEK

Projected job growth

National increase over next 5 years
4.7%
2019
2024
Source: LMIP. Sales Assistants and Salespersons

Latest Retail Sales Assistant jobs on SEEK

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Source: SEEK job ads

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Source: SEEK job ads and SEEK Profile data