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General Manager

A senior role as one of the key decision-makers at an organisation, with responsibility for profit and loss.

What's it like to be a General Manager?

As a General Manager you will plan, direct and coordinate the operations of an organisation or a business unit within an organisation. Rather than focusing on one functional area of management, such as HR, procurement or administration, you will oversee all aspects of the business or business unit.

Tasks and duties

  • Overseeing daily operations of the business unit or organisation such as the production, pricing, sales, or distribution of products.
  • Creating and implementing growth strategies.
  • Setting key performance goals.
  • Hiring key personnel and overseeing training programs.
  • Evaluating and deciding upon investments in equipment, infrastructure, and people.
  • Reporting key results to senior executives.
  • Reviewing financial statements, sales or other performance data to measure productivity.
  • Identifying areas needing cost reduction or process improvement.
  • Directing sales, marketing, or customer service activities.

The role of General Manager is common in large global or multinational organisations where businesses are organised along product lines, customer groups or geographies. The General Manager typically serves as the top executive for the unit and is responsible for strategy, structure, budgets, people, financial outcomes and scorecard metrics.

What can I earn as a General Manager?

All
NSW
VIC
WA
QLD
TAS
SA
NT
ACT
The most common salary for a General Manager is greater than $200k
Source: SEEK job ads

How to become a General Manager

SEEK Learning
Although education and training requirements vary widely according to the industry in question, most General Managers have at least a Bachelor degree and a considerable amount of work experience.
  1. Complete a Bachelor degree in business administration or a related area.
  2. Consider completing an advanced degree, such as a Master of Business Administration (MBA).
  3. Gain experience across the organisation, particularly managing people and processes.
  4. Demonstrate successful management of profit and loss within a business or business unit.

How do General Managers rate their role?

Latest reviews from 46 General Managers surveyed on SEEK

Work-life balance
3.7
Job satisfaction
4.4
Career progression opportunities
4.0
Job security
4.0
Pay / Salary
4.0
Variety of work
4.7

Latest reviews

All
Positive
Negative
Nov 2018
Reviewer's Qualification
Master of Business Administration
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Professional service
The good things
A GM is more flexible in working hours. More opportunity to meet people, including potential clients. Pay is higher than others.
The challenges
Performance pressure. Overtime working.
Nov 2018
Reviewer's Qualification
Trade
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
Printing
The good things
You need the ability to understand margins and importantly people
The challenges
Everyone’s different with different personalities
Nov 2018
Reviewer's Qualification
Associate diploma business
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
Sales and operations
The good things
Coaching and leadership of others. Team development and role variety.
The challenges
People needs and wants demanding time. Dealing with conflict from within the team and with clients. Owners inconsistentcy with strategy. Managing oh@s and cashflow.
Nov 2018
Reviewer's Qualification
Diploma of Business Management
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
Whole complany
The good things
You have to fair, straight talking, vision for the future. Set the goals you want and aim for it.
The challenges
Customer service to me is the most import side to control.
Nov 2018
Reviewer's Qualification
Post Grad Diploma Health Services Management.
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Health service delivery
The good things
The chance to lead change and improvement and develop teams!! I like the variety of things across my desk and the ability to problem solve and initiate action
The challenges
Competing demands and time pressures. Sometimes the challenges that looking after staff bring.
Nov 2018
Reviewer's Qualification
Master of Business Administration
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
General Manager - Hospitality
The good things
The role of a Hotel General Manager is probably the ultimate "goal" for anyone who starts their journey within the Hospitality Industry. The role allow you to really make a difference in the culture w...
The challenges
"The buck stops here!" If you are nor prepare to take on the full burden of any challenges the your guests and team members present than this is not the role for you.
Nov 2018
Reviewer's Qualification
Bachelor of Engineering (Mechanical)
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
Business Development
The good things
Challenging environments with high degree of variation of duties and tasks. Change management with the advance and implementation of new technology.
The challenges
Employ and retain a motivated and challenging team around you. Great people make successful businesses.
Nov 2018
Reviewer's Qualification
General Manager
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Hospitality
The good things
I was doing some casual and part time GM positions before I applied for my first full time roll. I didn't do enough research into the financials before accepting the position, what an experience. Af...
The challenges
Do your research. Look at the performance of place you are looking at going to.
Nov 2018
Reviewer's Qualification
Bachelor of Commerce
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Change Management
The good things
Enabling and supporting a team and watching them grow, ability to make decisions, financial control,
The challenges
Having to manage up, being required to take on the Board functions, the person that has to say no, can be isolating
Nov 2018
Reviewer's Qualification
Advanced Diploma of Management
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Mining
The good things
Building capacity and capability in people and business
The challenges
People / Clients/ Managing upwards
Source: SEEK Role Reviews

Working hours for General Managers

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
Source: SEEK Role Reviews from 46 General Managers

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