Australian Pharmaceutical Industries Limited (API) has developed into one of Australia’s leading beauty and health retail companies.
API is one of the leading service providers to the pharmacy industry in Australia and today has a relationship with more than 4000 independent pharmacies. The services include wholesale product delivery, retail services, marketing programs and business advisory services. API also owns and operates the Priceline retail store brand that is a leading health and beauty brand in Australia. The company has product-manufacturing capabilities and it is a niche player in over-the-counter pharmaceuticals and toiletries, which supply the Australian and New Zealand markets.
API is the leading franchisor in the pharmacy industry, with more than 150 Priceline Pharmacy stores; it provides the pharmacist franchisees a total retail model. Combined with the traditional Priceline stores (no pharmacy service) that the company owns, API provide health and beauty products that meet the needs of consumers. Every day staff in these stores are providing advice to consumers to add vitality and wellness to their lives.
Source: this is an extract from the company’s own website