Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.
Larry Page, our co-founder and CEO, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” Since he spoke those words Google has grown to offer products beyond search, but the spirit of what he said remains. With all our technologies—from search to Chrome to Gmail—our goal is to make it as easy as possible for you to find the information you need and get the things you need to do done.
This means making search smarter and faster, so it can understand that when you type [jaguar] you’re looking for the car, not photos of the animal. It means showing you when your friends like an ad or a search result, so that you know it might be valuable. It means making our products work intuitively, so that you can share documents with Gmail contacts without having to copy and paste, and open the same tabs on your Android phone that you have open on your Chrome browser on your desktop. Above all, it means making our products work better so that people can spend time on the stuff they’re good at—like enjoying time with family, camping in the wilderness, painting a picture or throwing a party. We’re not there yet, but we’re working on it
Source: this is an extract from the company’s own website