We believe that clothes — and how you make them — can make a difference. Since 1853, we've been obsessed with innovation to meet people's needs. We invented the first blue jean. We pioneered labor and environmental guidelines for our manufacturing partners. And we work to build sustainability into everything we do. A company doesn't last 160 years by standing still. It endures by reinventing itself, striving to delight its consumers, winning in the marketplace, and by remaining true to its values. That's the story of Levi Strauss & Co.