Industry Spotlights

Tourism contributes significantly to Australia’s economic activity. With visitor numbers on the rise, candidates in the hospitality and tourism industry play a crucial role in making them feel welcome. 

Employers looking to attract candidates in this industry may need to consider how they can help improve their work-life balance. This is the number one driver of attraction for candidates in the industry (15.4%). Opportunities to work part time are seen as particularly enticing.  

Salary and compensation is considered the second-greatest driver of attraction (12.9%) and job security is ranked third (12.1%). 

"The most important thing that employers need to communicate is a positive company culture that rewards commitment to their business with a competitive salary, flexible working arrangements and a supportive work environment. Engaging staff in this way will not only help to attract talented candidates, but also increase the longevity of existing staff." - Jane Rippingale, Agency Owner of Frontline Hospitality in Melbourne

An interesting point to note is that while job security is the number three driver of attraction, one in two candidates in the hospitality and tourism industry rank casual work with hourly rates as a ‘must have’ or something that would delight them. This compares to one in four of the total number in the sample group. 

This suggests that candidates are looking for ongoing or long-term flexibility, which links with their top priority of work-life balance and the ability to work part time.

There are a number of factors that influence the job choices of candidates in the hospitality and tourism industry. Employers who can offer flexibility look set to appeal to their number one desire for work-life balance. 

About this research: The data points referred to on this page are drawn from the SEEK Laws of Attraction survey. For more information about the SEEK Laws of Attraction survey and the terms and conditions governing the use of this data, click here.