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> Candidate insights > Laws of Attraction > Industry Spotlights > Information & Communication Technology
    What really attracts Australian candidates

    Industry Spotlights

    Information & Communication Technology

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    Top drivers of attraction
    1. Salary / Compensation
    2. Work-life balance 
    3. Career / Development opportunities 
    Gender

    Female: 19%
    Male: 81%

    Did you know?

    Candidates in information and communication technology are more motivated by salary and compensation than those in any other industry.

    Overview

    Salary and compensation may not be the only consideration for candidates in the information and communications technology (ICT) industry, but it is by far the greater motivator when it comes to their employment decisions. 

    This driver of attraction is stronger for ICT candidates (17.8%) than for those in any other industry. At least one in three ICT candidates would also be ‘delighted’ to work for a large company, enterprise, or ASX/internationally listed company, which may be viewed as a guarantee of higher salary. This compares to around one in four of the total sample group. 

    Work-life balance also ranks highly among ICT candidates and is the number two driver of attraction (12.9%). The ability to work from home or remote working options is considered either a ‘must have’ or an opportunity that would ‘delight’ 72% of ICT candidates compared to 57% of the total. As one in two ICT candidates have families, working from home may assist with work-life balance.

    Career development opportunities is the third most important motivator for ICT candidates (12.6%). While many of these high-level drivers remain in the same position as five years ago, they have lost some of their leading edge and some of the less critical factors from 2012 are now playing a more important role. 

    This suggests candidates may see a connection between some of the drivers of attraction. For example, if salary and career development are highly valued among candidates, they may view a company’s reputation as a necessary factor in being able to deliver this.

    Work location has become more important for ICT candidates, moving from sixth place in 2012 to fifth place. Working environment, such as agile workplace practices, has also moved up one place to sixth. 

    One of the greatest shifts over the past five years involves how ICT candidates view the importance of management. It was ranked number five in 2012 and has now dropped to eighth place. This may be a reflection of how workplaces are becoming less hierarchical and more interactive and flexible. 

    Candidates in ICT are more likely than the total group to value a transparent, innovative and empowered workplace culture. Employers who couple this with an attractive salary look set to stand out.

    Candidates in the information and communication technology industry are more likely to have been born outside Australia (50% compared to 33% of the total sample group) and are more likely to speak a second language (46% versus 30% of the total).

    About this research: The data points referred to on this page are drawn from the SEEK Laws of Attraction survey. For more information about the SEEK Laws of Attraction survey and the terms and conditions governing the use of this data, click here.

    Enter the Laws of Attraction Data Lab
    Enter the Laws of Attraction Data Lab

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