Skip to content
Account is currently on credit hold. Contact Finance on 1300 888 079
SEEKemployer
HomeJobsProductsHiring AdviceMarket Insights
Home
OpenExpiredDraftCandidates
Job adsAd packs & upgradesCandidate managementTalent searchBrandingCompany reviewsGuaranteed Hire
Hiring Advice
Market Insights
Contact us
  • Attracting candidates
  • Hiring process
  • Engaging your workforce
Back

Hiring Advice

> Candidate insights > Laws of Attraction > Industry Spotlights > Retail & Consumer Products
    What really attracts Australian candidates

    Industry Spotlights

    Retail & Consumer Products

    Explore another industry
    • Accounting
    • Banking & Financial Services
    • Call Centre & Customer Service
    • Community Services & Development
    • Construction
    • Data Science & Analytics
    • Digital
    • Education & Training
    • Engineering
    • Government & Defence
    • Healthcare & Medical
    • Hospitality & Tourism
    • Human Resources & Recruitment
    • Information & Communication Technology
    • Manufacturing, Transport & Logistics
    • Marketing & Communications
    • Mining, Resources & Energy
    • Sales
    • Science & Technology
    Download as PDF
    Share this page
    Top drivers of attraction
    1. Job security 
    2. Salary / Compensation 
    3. Work-life balance 
    Gender

    Female: 70%
    Male: 30%

    Did you know?

    Job security is now more important to candidates in this industry than it was when our study was conducted five years’ ago.
     

    Overview

    When in comes to choosing their next role, job security is the most important factor for candidates in the retail and consumer products industry. 

    While job security was ranked number four in 2012, 14.5% of candidates now consider it as their number one driver of attraction. It may be a moderately higher priority today because of a reduced focus on other factors, such as career development opportunities and work-life balance. It may also be more important than salary and compensation due to unionised pay rates within the industry. The greater focus on job security may also be a reflection of the more challenging economic conditions that the retail and consumer products industry has been facing in recent times and the proposed changes to trading hours. 

    Salary and compensation is the number two driver of attraction for candidates in retail and consumer products (14.1%). While job security is a higher priority, candidates are still significantly more likely to say that casual roles with an hourly rate is a ‘must have’ or an opportunity that would delight them. As a result, employers who can offer long-term casual work may be viewed more favourably.

    Work-life balance, which was the number one driver for candidates in 2012, is now ranked in third place when it comes to making employment choices. Although it is now moderately less important than other drivers, it is still high on the list of priorities. Candidates in this industry are significantly more likely to be looking for part time roles, as well as regular working hours, plus a rostered work schedule. The ability to work close to home or in a highly accessible location may also play a role. In fact, workplace location and working environment are considered significantly more important to candidates in this industry than for those in the total sample group.  

    Candidates in the retail and consumer products industry are just as likely as those in any industry to view a permanent role as a ‘must have’ or something that would delight them, however employers who can offer long-term casual opportunities look set to stand out. 

    While culture is less crucial to candidates in this industry, they are more likely to be looking for an organisation that is 'fun'. A workplace that is respectful, positive, ‘down to earth’ and structured is also significantly more important to candidates in this industry than in the total sample group.

    About this research: The data points referred to on this page are drawn from the SEEK Laws of Attraction survey. For more information about the SEEK Laws of Attraction survey and the terms and conditions governing the use of this data, click here.

    Enter the Laws of Attraction Data Lab
    Enter the Laws of Attraction Data Lab

    Discover even more about Australian candidates with our interactive and dynamic data exploration tool.

    Start exploring

    Related Content

    Revealed: What women want at workRevealed: What women want at work
    Revealed: What women want at work

    We explore what women want at work and how to attract talent.

    Listen Now
    What do men really want in the workplace?What do men really want in the workplace?
    What do men really want in the workplace?

    We look at what really drives men in the workplace and challenge stereotypes about what draws male candidates to jobs.

     

    Listen Now
    Understanding Millennials in the workplaceUnderstanding Millennials in the workplace
    Understanding Millennials in the workplace

    Millennials will form the next generation of leaders. We explore what they are looking for in their next role.

    Listen Now
    Download as PDF
    Share this page

    Subscribe to Hiring Advice

    Thanks for subscribing!

    • My primary industry is

    You can unsubscribe from emails at any time. By clicking ‘subscribe’ you agree to SEEK’s Privacy Statement

    Enter your details to download this content

    Don’t worry, we’re not fans of spam either. We’ll only ever email you with more insights on employment and recruitment, but you can unsubscribe at any time.

    Download PDF
    Please fill in the required fields. Download will commence in your browser

    Saved Advice

    Saved! We’re working on how you save the things you like. Saved advice can only be viewed on the same device you saved it on and will be lost if you clear your browser history

    Group 5 Created with Sketch.
    tour image

    Welcome to Hiring Advice

    Whether it's job ad writing, attracting candidates or interviewing, Hiring Advice is your new destination for expert advice, tools and resources to guide you through your recruitment journey.

    Find hundreds of topics to explore, with more added each week.

    About SEEK|International partners|Privacy|Protect yourself online|Terms & conditions|Contact us 1300 658 700|SEEK jobs site
    © SEEK 2019. All rights reserved.