Job Description

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Digital and Marketing Manager

Advertiser: Sacha Drake Pty LtdMore jobs from this company

Job Information

Job Listing Date
22 Jun 2018
Location
Brisbane, CBD & Inner Suburbs
Work Type
Full Time
Classification
Marketing & Communications, Digital & Search Marketing

Digital and Marketing Manager

SACHA DRAKE is an established national Online, Retail and Wholesale business, experiencing significant growth.

The brand is currently stocked in our three Brisbane based Boutiques and over 100 Retailers around Australia.  The SACHA DRAKE brand is based on exceptional people who are both passionate and committed to doing their best.  SACHA DRAKE believes in inspiring confidence in women through garments designed to fit and flatter all body shapes and sizes.

Working from our Head Office in Woolloongabba, inner City Brisbane, you will be responsible for the entire digital footprint for the brand, driving sales and the marketing team.  You will create the highest standard of customer experience of the SACHA DRAKE brand across every touch point in all communications of this omni-channel business.

In this role you will work closely with the Creative Director to create and excecute all marketing strategies to develop the objectives of the brand and deliver engaging communication strategies to ensure sales and growth.

Duties Include

  • Develop and implement marketing and digital strategy to ensure business growth.
  • Analysis of the effectiveness of marketing and digital activities in all distribution channels, online, retail & wholesale.
  • Responsible for mapping out customer journey online to achieve the best ROI.
  • Achieving revenue targets for ongoing digital activities.
  • Provide optimisation recommendations to improve online sales conversions.
  • Manage the email program, search acquisition, optimising campaigns and landing pages to improve conversion and customer experience.
  • Regular Reporting to Creative Director and Management team with analysis for data driven decisions to constantly drive sales instore and online.
  • Managing relationships with business partners and all vendor conduct
  • Research market in order to discover new trends and technologies to improve website performance.
  • Manages and owns all feedback that comes from feedback loops (customer reviews, online chat, and social).
  • Managing all social media plans across Facebook, Instagram, Twitter, Pinterest, Google + and blogging platforms.

Skills and experience

To be successful for the role of Digital and Marketing Manager you will need to possess the following key skills and experience:

  • 5+ years digital management experience within an E-commerce retail environment.
  • Experience at a strategic level in a digital and marketing role that encompasses online, retail and wholesale distribution.
  • A track record of successful leadership.
  • Proven success in developing and implementing marketing strategy with or for senior management that delivers both short term and long-term growth objectives.
  • Proven high level analytical skills to test effectiveness of activity, produce forecasting and measure ROI.
  • Working across Google Analytics, Database systems, Point of Sale software and numerous platforms to retrieve data for effective decision making.
  • Experience in developing and producing efficient and effective reporting for business decisions.
  • Excellent communication and interpersonal skills to work with internal and external stakeholders.
  • The ability to plan, organise and prioritise your departments work to deadline.
  • A passion for style & fashion.

Please note, only successful candidates will be contacted.

SACHA DRAKE is an established national Online, Retail and Wholesale business, experiencing significant growth.

The brand is currently stocked in our three Brisbane based Boutiques and over 100 Retailers around Australia.  The SACHA DRAKE brand is based on exceptional people who are both passionate and committed to doing their best.  SACHA DRAKE believes in inspiring confidence in women through garments designed to fit and flatter all body shapes and sizes.

Working from our Head Office in Woolloongabba, inner City Brisbane, you will be responsible for the entire digital footprint for the brand, driving sales and the marketing team.  You will create the highest standard of customer experience of the SACHA DRAKE brand across every touch point in all communications of this omni-channel business.

In this role you will work closely with the Creative Director to create and excecute all marketing strategies to develop the objectives of the brand and deliver engaging communication strategies to ensure sales and growth.

Duties Include

  • Develop and implement marketing and digital strategy to ensure business growth.
  • Analysis of the effectiveness of marketing and digital activities in all distribution channels, online, retail & wholesale.
  • Responsible for mapping out customer journey online to achieve the best ROI.
  • Achieving revenue targets for ongoing digital activities.
  • Provide optimisation recommendations to improve online sales conversions.
  • Manage the email program, search acquisition, optimising campaigns and landing pages to improve conversion and customer experience.
  • Regular Reporting to Creative Director and Management team with analysis for data driven decisions to constantly drive sales instore and online.
  • Managing relationships with business partners and all vendor conduct
  • Research market in order to discover new trends and technologies to improve website performance.
  • Manages and owns all feedback that comes from feedback loops (customer reviews, online chat, and social).
  • Managing all social media plans across Facebook, Instagram, Twitter, Pinterest, Google + and blogging platforms.

Skills and experience

To be successful for the role of Digital and Marketing Manager you will need to possess the following key skills and experience:

  • 5+ years digital management experience within an E-commerce retail environment.
  • Experience at a strategic level in a digital and marketing role that encompasses online, retail and wholesale distribution.
  • A track record of successful leadership.
  • Proven success in developing and implementing marketing strategy with or for senior management that delivers both short term and long-term growth objectives.
  • Proven high level analytical skills to test effectiveness of activity, produce forecasting and measure ROI.
  • Working across Google Analytics, Database systems, Point of Sale software and numerous platforms to retrieve data for effective decision making.
  • Experience in developing and producing efficient and effective reporting for business decisions.
  • Excellent communication and interpersonal skills to work with internal and external stakeholders.
  • The ability to plan, organise and prioritise your departments work to deadline.
  • A passion for style & fashion.

Please note, only successful candidates will be contacted.

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