Job Description

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Product Manager - Portable Keyboards and Digital Pianos

Advertiser: Yamaha Music AustraliaMore jobs from this company

Job Information

Job Listing Date
8 Jan 2019
Location
Melbourne, CBD & Inner Suburbs
Work Type
Full Time
Classification
Marketing & Communications, Product Management & Development

Product Manager - Portable Keyboards and Digital Pianos

About Us and the Role

Yamaha, the Australian market leader in musical products, premium home entertainment and music education is seeking a passionate and skilled individual to lead all activity related to the promotion and distribution of Yamaha digital piano and keyboard products throughout Australia.  Reporting to the Marketing Manager - Traditional Instruments, the position of Product Manager - Portable Keyboards and Digital Pianos is responsible for all activities required to promote the sell-in and sell-through of the portable keyboard and digital piano products into the Australian market. The objective is to achieve growth in Yamaha Keyboard Instruments via effective product management and sustainably position this category through strategies that strengthen Yamaha's offer to the consumer.  This role is the focal point for new product launches and will be the spokesperson for Yamaha Keyboards product direction.

The responsibility extends to inventory control, ensuring that stock is available for purposes of meeting sales budgets and that pricing is relevant to sales and gross profit expectations.

In conjunction with the Marketing Manager and the Head Keyboard Demonstrator, this role oversees the implementation of a national specialist Demonstrator Network.

General Duties Include:

  • Maintaining PSI (inventory control) for purposes of accurately forecasting sales, ordering stock and managing slow moving stock.
  • Work closely with the Marketing Manager - Traditional Instruments to ensure effective implementation of the marketing plan.
  • Monitor market share information and distribute to management.
  • Be the authority on all products within the portable keyboard and digital piano category.
  • Ensure all products in these categories are appropriately introduced to market and maintained through timely management and execution of pricing, inventory management, internal and external communications and marketing initiatives.
  • Constantly observe and record product and market trends, competitor activity and monitor industry statistics and dealer/distribution developments.  Recommend successful solutions based on observations and analysis of sales data.
  • Work closely with the Marketing Team to create original product content (including video) for social media and other online channels.
  • Oversee the deployment of the Demonstrator Network (let by the Head Demonstrator) for product training and event product support for the YMA dealer network.

About You

The ideal candidate will be:

  • Able to play a keyboard instrument (for purposes of being able to demonstrate and train dealers and customers).
  • A team player with a flexible, mature outlook who can build rapport, show initiative and who has excellent problem solving skills.
  • Analytical and strategic, with excellent written and verbal communication and familiar with excel software.
  • Knowledgeable about social media and other digital platforms for promotion of events.
  • Able to work unsupervised with attention to detail and to effectively liaise with management.
  • Highly developed in terms of self-management and time management skills.  Excellent organisation and well developed multi-tasking skills.
  • A marketing qualification, or desire to pursue such a qualification, would be well regarded.

Desirable:

  • Experience in providing leadership, coaching and training to a team.
  • High proficiency in piano/keyboard performance.
  • Experience with selling and demonstrating premium brand products.
  • A working knowledge of the music education systems in Australia.

Please include a cover letter and CV in either Word or pdf format with your application.

Applications Close:  Friday, 8th February 2019.

About Us and the Role

Yamaha, the Australian market leader in musical products, premium home entertainment and music education is seeking a passionate and skilled individual to lead all activity related to the promotion and distribution of Yamaha digital piano and keyboard products throughout Australia.  Reporting to the Marketing Manager - Traditional Instruments, the position of Product Manager - Portable Keyboards and Digital Pianos is responsible for all activities required to promote the sell-in and sell-through of the portable keyboard and digital piano products into the Australian market. The objective is to achieve growth in Yamaha Keyboard Instruments via effective product management and sustainably position this category through strategies that strengthen Yamaha's offer to the consumer.  This role is the focal point for new product launches and will be the spokesperson for Yamaha Keyboards product direction.

The responsibility extends to inventory control, ensuring that stock is available for purposes of meeting sales budgets and that pricing is relevant to sales and gross profit expectations.

In conjunction with the Marketing Manager and the Head Keyboard Demonstrator, this role oversees the implementation of a national specialist Demonstrator Network.

General Duties Include:

  • Maintaining PSI (inventory control) for purposes of accurately forecasting sales, ordering stock and managing slow moving stock.
  • Work closely with the Marketing Manager - Traditional Instruments to ensure effective implementation of the marketing plan.
  • Monitor market share information and distribute to management.
  • Be the authority on all products within the portable keyboard and digital piano category.
  • Ensure all products in these categories are appropriately introduced to market and maintained through timely management and execution of pricing, inventory management, internal and external communications and marketing initiatives.
  • Constantly observe and record product and market trends, competitor activity and monitor industry statistics and dealer/distribution developments.  Recommend successful solutions based on observations and analysis of sales data.
  • Work closely with the Marketing Team to create original product content (including video) for social media and other online channels.
  • Oversee the deployment of the Demonstrator Network (let by the Head Demonstrator) for product training and event product support for the YMA dealer network.

About You

The ideal candidate will be:

  • Able to play a keyboard instrument (for purposes of being able to demonstrate and train dealers and customers).
  • A team player with a flexible, mature outlook who can build rapport, show initiative and who has excellent problem solving skills.
  • Analytical and strategic, with excellent written and verbal communication and familiar with excel software.
  • Knowledgeable about social media and other digital platforms for promotion of events.
  • Able to work unsupervised with attention to detail and to effectively liaise with management.
  • Highly developed in terms of self-management and time management skills.  Excellent organisation and well developed multi-tasking skills.
  • A marketing qualification, or desire to pursue such a qualification, would be well regarded.

Desirable:

  • Experience in providing leadership, coaching and training to a team.
  • High proficiency in piano/keyboard performance.
  • Experience with selling and demonstrating premium brand products.
  • A working knowledge of the music education systems in Australia.

Please include a cover letter and CV in either Word or pdf format with your application.

Applications Close:  Friday, 8th February 2019.

The application form will include these questions:
  • Which of the following statements best describes your right to work in Australia?
  • Do you have a current Australian driver's licence?

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