Job Description

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Senior Marketing & Content Officer

Advertiser: Merlo Coffee4.3 out of 54.3 overall rating (17 employee reviews) More jobs from this company

Job Information

Job Listing Date
11 Nov 2019
Location
Brisbane, CBD & Inner Suburbs
Work Type
Full Time
Classification
Marketing & Communications, Marketing Communications

Senior Marketing & Content Officer

About Merlo Coffee

Merlo Coffee began more than 27 years ago with a simple philosophy – freshly roasted coffee served by people who are passionate about espresso. Our philosophy has never changed.

Today, Merlo Coffee is proud to be one of Australia’s leading independently owned and operated coffee roasters. In addition to supplying the public and our own Merlo stores with freshly roasted coffee every day, we also supply more than 1,500 cafes and restaurants throughout Australia. Online ordering has made it possible for us to deliver our beans to every part of the country and around the world.

About the role 

We’re looking for an experienced Senior Marketing Generalist to help further define our brand across a digital marketing landscape. This is an exciting opportunity for someone who thrives in a creative & dynamic environment, where you are empowered to think outside of the box.

Reporting to the Head of Marketing, the Senior Marketing and Content Officer will play a central role in delivering effective Marketing and Content Creation strategies, across traditional and digital mediums.

Key Responsibilities

  • Generate content such as EDMS, videos, blogs, case studies, online information and campaign content across our Retail and Wholesale network.
  • Maintain and develop our online store and products.
  • Develop and manage content and push through notifications for our brand new App. 
  • Advocate a customer-centric view through execution of marketing and content creation plans. Thus building brand engagement, positive customer experiences and delivery of commercial return.
  • Develop and execute marketing materials across a diverse range of creative projects that conveys innovative, high quality work including POS, Promo Goods and Merchandise.
  • Implement Digital Marketing Programs and activities including content, campaigns, websites and social media to support Merlo Coffee’s strategic objectives.
  • Manage data segmentation and create campaigns that are customer specific (across our retail, wholesale and online customer base).
  • Design and Produce content for our website, product brochures, in-store point of sale materials, social media tiles, web banners, email campaigns and email templates.
  • Film and edit video content using I-Phone and in-house programs.

Qualifications, Skills and Experience

  • Minimum five (5)+ years’ experience in similar marketing roles;
  • Relevant tertiary level qualifications, industry specific to marketing and communications, and/or media fields;
  • Comprehensive knowledge & experience in designing, editing and executing creative campaigns;
  • Comprehensive knowledge of current best practice and trends within the marketing, digital and communications space.  
  • Strong organisational skills and an ability to prioritise and complete simultaneous projects with minimal supervision;
  • Progressive and proactive with the ability to work in a dynamic and small marketing team;
  • The ability to build strong working relationships with internal and external stakeholders;
  • Excellent oral and written communication skills with exceptional attention to detail,
  • Demonstrated knowledge and understanding of Wordpress and/or Magento websites 
  • Skilled in use of Adobe Suite including InDesign, Photoshop, Illustrator and other editing programs
  • Experience with Shopify websites and Active Campaign (or similar programs) would be highly desirable
  • HTML/coding experience is also desirable (but not essential)

At Merlo we care about our people, our customers and of course our coffee. To ensure we successfully continue to maintain the Merlo magic, we follow the ‘Merlo Recipe in everything we do.

Respect – Excellence – Customer Service – Integrity – Passion – Education.

So, if you think you would be a welcome addition to the Merlo Coffee family, join us in our passion for providing quality coffee and customer service and apply now!

For more information on employment requirements visit, www.merlo.com.au

About Merlo Coffee

Merlo Coffee began more than 27 years ago with a simple philosophy – freshly roasted coffee served by people who are passionate about espresso. Our philosophy has never changed.

Today, Merlo Coffee is proud to be one of Australia’s leading independently owned and operated coffee roasters. In addition to supplying the public and our own Merlo stores with freshly roasted coffee every day, we also supply more than 1,500 cafes and restaurants throughout Australia. Online ordering has made it possible for us to deliver our beans to every part of the country and around the world.

About the role 

We’re looking for an experienced Senior Marketing Generalist to help further define our brand across a digital marketing landscape. This is an exciting opportunity for someone who thrives in a creative & dynamic environment, where you are empowered to think outside of the box.

Reporting to the Head of Marketing, the Senior Marketing and Content Officer will play a central role in delivering effective Marketing and Content Creation strategies, across traditional and digital mediums.

Key Responsibilities

  • Generate content such as EDMS, videos, blogs, case studies, online information and campaign content across our Retail and Wholesale network.
  • Maintain and develop our online store and products.
  • Develop and manage content and push through notifications for our brand new App. 
  • Advocate a customer-centric view through execution of marketing and content creation plans. Thus building brand engagement, positive customer experiences and delivery of commercial return.
  • Develop and execute marketing materials across a diverse range of creative projects that conveys innovative, high quality work including POS, Promo Goods and Merchandise.
  • Implement Digital Marketing Programs and activities including content, campaigns, websites and social media to support Merlo Coffee’s strategic objectives.
  • Manage data segmentation and create campaigns that are customer specific (across our retail, wholesale and online customer base).
  • Design and Produce content for our website, product brochures, in-store point of sale materials, social media tiles, web banners, email campaigns and email templates.
  • Film and edit video content using I-Phone and in-house programs.

Qualifications, Skills and Experience

  • Minimum five (5)+ years’ experience in similar marketing roles;
  • Relevant tertiary level qualifications, industry specific to marketing and communications, and/or media fields;
  • Comprehensive knowledge & experience in designing, editing and executing creative campaigns;
  • Comprehensive knowledge of current best practice and trends within the marketing, digital and communications space.  
  • Strong organisational skills and an ability to prioritise and complete simultaneous projects with minimal supervision;
  • Progressive and proactive with the ability to work in a dynamic and small marketing team;
  • The ability to build strong working relationships with internal and external stakeholders;
  • Excellent oral and written communication skills with exceptional attention to detail,
  • Demonstrated knowledge and understanding of Wordpress and/or Magento websites 
  • Skilled in use of Adobe Suite including InDesign, Photoshop, Illustrator and other editing programs
  • Experience with Shopify websites and Active Campaign (or similar programs) would be highly desirable
  • HTML/coding experience is also desirable (but not essential)

At Merlo we care about our people, our customers and of course our coffee. To ensure we successfully continue to maintain the Merlo magic, we follow the ‘Merlo Recipe in everything we do.

Respect – Excellence – Customer Service – Integrity – Passion – Education.

So, if you think you would be a welcome addition to the Merlo Coffee family, join us in our passion for providing quality coffee and customer service and apply now!

For more information on employment requirements visit, www.merlo.com.au

The application form will include these questions:
  • Which of the following statements best describes your right to work in Australia?
  • How much notice are you required to give your current employer?
  • How many years' experience do you have in social media marketing?
  • How many years' experience do you have in digital marketing?
  • What is your expected annual base salary?

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