Job Description

Job Header

Marketing Communications Manager

Advertiser: Crystalbrook Collection CairnsMore jobs from this company

Job Information

Job Listing Date
26 Nov 2019
Location
Cairns & Far North
Work Type
Full Time
Classification
Marketing & Communications, Management

Marketing Communications Manager

Make it Happen. Make it Great.
Marketing and Communications Manager

Bailey
Bailey is modern, innovative and has a true appreciation for all the arts. Bailey chooses the path less travelled. The type of character you’ll find at the local farmer’s market rather than a supermarket or exploring the latest exhibition at the museum rather than at a rock concert. Bailey loves originality, individuality and attention to detail.

The Role
Reporting to the Area Marketing and Communications Manager and Bailey  General Manager, the Marketing Communications Manager will be responsible for managing and facilitating the implementation of the marketing communications strategy for Bailey, a Crystalbrook Collection Resort.

Your responsibilities include:
  • Developing and implementing marketing, PR and social media strategies for the hotel that bring the hotel personality to life and deliver on business targets
  • Proactively targeting key media and influencers to position the hotel
  • Responding to media enquiries and information requests
  • Researching and seeking innovative PR opportunities, including identifying opportunities for the placement of stories and the promotion of the rooms, restaurants and meeting facilities
  • Develop and maintain strong relations with the media community and local VIPs
  • Organise and host events, incoming media groups and individual visits to the hotel
  • Develop and maintain the hotel media packs - writing media materials, including news releases, presentations etc
  • Work closely with key departments such as the food and beverage team and the spa team to create and drive promotions and incremental revenue.
  • Maintain and update hotel information and promotions on the website
  • Produce well written brand and promotional copywriting and collateral
  • Monitor and report on Bailey public relations and social media coverage
  • Promptly upload all the promotions on digital channels as required
  • Oversee CRM database development, maintenance and distribution for the hotel
  
Your many talents will include:
  • Demonstrated experience in a senior Marketing Communications role
  • A degree in Communications and/or Marketing
  • Attention to details and high level of accuracy
  • Ability to communicate at all levels both written and verbal
  • Proven ability to use social media to promote your business in interesting ways
  • Stylishly witty, you are well presented with a polite, friendly and professional manner.
  • Curious to the core you always look for the best solution.
  • Able to adapt to the ever-changing environment and reacting quickly to meet challenges.
  • You know you can't have a rainforest without rain and those stunning blue sky days are what makes living in this part of the world a wonderful and unique experience (and you want everyone to know about it)
Crystalbrook Collection
Crystalbrook Collection is Australia's newest portfolio of distinctive, upscale hotels where differences are applauded. Our environment is dynamic and entrepreneurial, and we heartily believe in looking after our people. We're all about creating unique customer experiences, embracing each location. We love innovation, design, sustainability, connectivity… and most importantly, having fun.

What makes Crystalbrook Collection different?
We are Collaborators. Who you are matters as much as what you can do. We look for the twinkle in the eye with each Collaborator and a genuine passion to be great, truly outstanding professionals. Our Collaborators deliver service that is interested, curious, insightful, empathic, stylishly witty and locally aware.

We want you to make it happen, make it great. To assist you, we provide relaxing zones, learning opportunities and an easy to climb ladder – yep if you’re good at what you do, the only way is up.
  
Our Collaborators are always curious for more.
Follow us on Facebook, Instagram and LinkedIn for news and recent updates or visit www.crystalbrookcollection.com 

Join the Positive Rebellion. Tell us what makes you great.
Make it Happen. Make it Great.
Marketing and Communications Manager

Bailey
Bailey is modern, innovative and has a true appreciation for all the arts. Bailey chooses the path less travelled. The type of character you’ll find at the local farmer’s market rather than a supermarket or exploring the latest exhibition at the museum rather than at a rock concert. Bailey loves originality, individuality and attention to detail.

The Role
Reporting to the Area Marketing and Communications Manager and Bailey  General Manager, the Marketing Communications Manager will be responsible for managing and facilitating the implementation of the marketing communications strategy for Bailey, a Crystalbrook Collection Resort.

Your responsibilities include:
  • Developing and implementing marketing, PR and social media strategies for the hotel that bring the hotel personality to life and deliver on business targets
  • Proactively targeting key media and influencers to position the hotel
  • Responding to media enquiries and information requests
  • Researching and seeking innovative PR opportunities, including identifying opportunities for the placement of stories and the promotion of the rooms, restaurants and meeting facilities
  • Develop and maintain strong relations with the media community and local VIPs
  • Organise and host events, incoming media groups and individual visits to the hotel
  • Develop and maintain the hotel media packs - writing media materials, including news releases, presentations etc
  • Work closely with key departments such as the food and beverage team and the spa team to create and drive promotions and incremental revenue.
  • Maintain and update hotel information and promotions on the website
  • Produce well written brand and promotional copywriting and collateral
  • Monitor and report on Bailey public relations and social media coverage
  • Promptly upload all the promotions on digital channels as required
  • Oversee CRM database development, maintenance and distribution for the hotel
  
Your many talents will include:
  • Demonstrated experience in a senior Marketing Communications role
  • A degree in Communications and/or Marketing
  • Attention to details and high level of accuracy
  • Ability to communicate at all levels both written and verbal
  • Proven ability to use social media to promote your business in interesting ways
  • Stylishly witty, you are well presented with a polite, friendly and professional manner.
  • Curious to the core you always look for the best solution.
  • Able to adapt to the ever-changing environment and reacting quickly to meet challenges.
  • You know you can't have a rainforest without rain and those stunning blue sky days are what makes living in this part of the world a wonderful and unique experience (and you want everyone to know about it)
Crystalbrook Collection
Crystalbrook Collection is Australia's newest portfolio of distinctive, upscale hotels where differences are applauded. Our environment is dynamic and entrepreneurial, and we heartily believe in looking after our people. We're all about creating unique customer experiences, embracing each location. We love innovation, design, sustainability, connectivity… and most importantly, having fun.

What makes Crystalbrook Collection different?
We are Collaborators. Who you are matters as much as what you can do. We look for the twinkle in the eye with each Collaborator and a genuine passion to be great, truly outstanding professionals. Our Collaborators deliver service that is interested, curious, insightful, empathic, stylishly witty and locally aware.

We want you to make it happen, make it great. To assist you, we provide relaxing zones, learning opportunities and an easy to climb ladder – yep if you’re good at what you do, the only way is up.
  
Our Collaborators are always curious for more.
Follow us on Facebook, Instagram and LinkedIn for news and recent updates or visit www.crystalbrookcollection.com 

Join the Positive Rebellion. Tell us what makes you great.

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