Job Description

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Marketing Manager - Digital

Advertiser: Reflections Holiday ParksMore jobs from this company

Job Information

Job Listing Date
2 Dec 2019
Location
Newcastle, Maitland & Hunter
Work Type
Full Time
Classification
Marketing & Communications, Digital & Search Marketing

Marketing Manager - Digital

About us:

Reflections Holiday Parks is undergoing rapid growth as we look to transform our portfolio of holiday parks into places that inspire all who visit. As the only group of holiday parks who also maintain public recreation reserves, our focus is on providing exceptional visitor experiences. Surpluses generated by Reflections Holiday Parks are used to directly support and revitalise the Group’s holiday parks and surrounding Crown land reserves to ensure that visitors and local communities can enjoy these precious community assets for generations to come. It is an exciting time to come on board as we look to future proof the business and build awareness of our new brand.

About the Opportunity:

A great opportunity is now available to join our marketing team! This is a true business partnering opportunity working directly with leaders across our Corporate Office and Holiday Parks to provide strategic and expert advice and support.

Reporting to the Executive Manager - Marketing you will be responsible for :

  • Developing, implementing and delivering marketing campaigns to promote the Reflections brand and its products and/or services.
  • Utilising digital mediums to grow brand awareness.
  • Utilising digital mediums to maximise revenue growth opportunities.
  • Driving website traffic and implementing customer acquisition strategies

Your role will include, but not be limited to:

  • Manage Facebook Ads platform, maximising ROIs across all campaigns, penetrating new and emerging markets.
  • Manage the Google Ads & Booking platform, maximising ROIs and identifying relevant keywords. 
  • Refine & implement digital strategies.
  • Identify opportunity areas for growth and optimization.
  • Responsible for understanding the customer's experience on the website and working cross-functionally to design the strategy and execution of initiatives that will improve the customer experience.
  • Liaise with existing and new affiliates / partners to drive referring traffic and customer acquisition.
  • Manage the marketing budget and forecast to drive new customer growth within ROI guidelines.
  • Develop strategies to increase interaction with Loyalty database and lead generation activities.
  • Manage the blog, building a strategy behind content marketing to ensure that regular, engaging content is being created

To be successful in this role you will have the following requirements:

  • Tertiary qualifications in Business or Marketing. Post Graduate Marketing qualifications are highly desirable.
  • Previous experience with the management of Facebook/Instagram Ads & Google Adwords platforms is essential. 
  • A natural curiosity to analyse and improve.
  • An ability to balance creativity and commerciality.
  • Demonstrated experience with digital marketing and proven capability to take an organisation into new channels to engage with target audience.
  • Sound understanding of budgets and return on investment for advertising.
  • Thorough understanding of the guest experience and what drives excellent customer service.
  • Well-developed knowledge of current marketing research principles and best practice.
  • Comprehensive knowledge of Australian tourism industry and demographic.

What's on offer?

  • Opportunity to work with an inspirational leader
  • Employee discounts at our holiday parks
  • Carrington location with convenient street parking.

We're all about making life enjoyable for our customers and our people. For our teams, this means they can be themselves at work, get the support they need to develop great careers.

We're passionate about providing opportunities for our people across the board to grow and progress. If you are interested in this fantastic opportunity click on ‘Apply Now’ and upload a current resume and cover letter outlining the requirements of this role.

Applications will close Monday 16th December 2019. 

Please note: Short listing will commence immediately. We reserve the right to close the position without notice. Only suitable candidates will be considered and contacted if short listed.

About us:

Reflections Holiday Parks is undergoing rapid growth as we look to transform our portfolio of holiday parks into places that inspire all who visit. As the only group of holiday parks who also maintain public recreation reserves, our focus is on providing exceptional visitor experiences. Surpluses generated by Reflections Holiday Parks are used to directly support and revitalise the Group’s holiday parks and surrounding Crown land reserves to ensure that visitors and local communities can enjoy these precious community assets for generations to come. It is an exciting time to come on board as we look to future proof the business and build awareness of our new brand.

About the Opportunity:

A great opportunity is now available to join our marketing team! This is a true business partnering opportunity working directly with leaders across our Corporate Office and Holiday Parks to provide strategic and expert advice and support.

Reporting to the Executive Manager - Marketing you will be responsible for :

  • Developing, implementing and delivering marketing campaigns to promote the Reflections brand and its products and/or services.
  • Utilising digital mediums to grow brand awareness.
  • Utilising digital mediums to maximise revenue growth opportunities.
  • Driving website traffic and implementing customer acquisition strategies

Your role will include, but not be limited to:

  • Manage Facebook Ads platform, maximising ROIs across all campaigns, penetrating new and emerging markets.
  • Manage the Google Ads & Booking platform, maximising ROIs and identifying relevant keywords. 
  • Refine & implement digital strategies.
  • Identify opportunity areas for growth and optimization.
  • Responsible for understanding the customer's experience on the website and working cross-functionally to design the strategy and execution of initiatives that will improve the customer experience.
  • Liaise with existing and new affiliates / partners to drive referring traffic and customer acquisition.
  • Manage the marketing budget and forecast to drive new customer growth within ROI guidelines.
  • Develop strategies to increase interaction with Loyalty database and lead generation activities.
  • Manage the blog, building a strategy behind content marketing to ensure that regular, engaging content is being created

To be successful in this role you will have the following requirements:

  • Tertiary qualifications in Business or Marketing. Post Graduate Marketing qualifications are highly desirable.
  • Previous experience with the management of Facebook/Instagram Ads & Google Adwords platforms is essential. 
  • A natural curiosity to analyse and improve.
  • An ability to balance creativity and commerciality.
  • Demonstrated experience with digital marketing and proven capability to take an organisation into new channels to engage with target audience.
  • Sound understanding of budgets and return on investment for advertising.
  • Thorough understanding of the guest experience and what drives excellent customer service.
  • Well-developed knowledge of current marketing research principles and best practice.
  • Comprehensive knowledge of Australian tourism industry and demographic.

What's on offer?

  • Opportunity to work with an inspirational leader
  • Employee discounts at our holiday parks
  • Carrington location with convenient street parking.

We're all about making life enjoyable for our customers and our people. For our teams, this means they can be themselves at work, get the support they need to develop great careers.

We're passionate about providing opportunities for our people across the board to grow and progress. If you are interested in this fantastic opportunity click on ‘Apply Now’ and upload a current resume and cover letter outlining the requirements of this role.

Applications will close Monday 16th December 2019. 

Please note: Short listing will commence immediately. We reserve the right to close the position without notice. Only suitable candidates will be considered and contacted if short listed.

The application form will include these questions:
  • Which of the following statements best describes your right to work in Australia?
  • What's your expected annual base salary?
  • How many years' experience do you have in a marketing role?
  • How many years' experience do you have as a marketing manager?

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