Job Description

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Marketing & PR Manager

Advertiser: Australia's Coral CoastMore jobs from this company

Job Information

Job Listing Date
3 Dec 2019
Perth, CBD, Inner & Western Suburbs
$70,000 - $79,999
Work Type
Full Time
Marketing & Communications, Management

About the business

Australia's Coral Coast (ACC) is the peak tourism body responsible for marketing Western Australia's Coral Coast as a premier holiday destination.

ACC delivers innovative marketing campaigns to consumers and trade partners, raising local, national and international awareness of the region.

Where we fit in:

  • Tourism Western Australia – responsible for increasing brand awareness of the state of Western Australia.
  • Australia's Coral Coast (that's us) – markets the Coral Coast region from Cervantes to Exmouth (and all towns in between).
  • Visitors Centres – information and booking agents for consumers for towns within the Coral Coast region.

About the role

This position reports to the CEO and is responsible for planning and implementing the delivery of all marketing, media and trade media communication strategies and activities.

Key Accountabilities

  • Develop and deliver trade, media and marketing strategy and activities, including print and online, media buys, direct and video marketing plus all digital implementation.
  • Manage and produce content for trade and consumer digital communications including, social media, native advertising and direct marketing pieces
  • Lead and implement digital strategies and activities including earned, shared and paid media, creative design and development and evaluation
  • Manage activities of external service providers to ensure activities are delivered on time, on budget and with brand consistency
  • Develop high-quality relationships with local industry, media, and various stakeholders to promote Coral Coast’s activities and achievements
  • Contribute to ACC’s planning, evaluation and external reporting processes including input for annual operating plan, business plan, and board reports
  • Represent and verbally present on behalf of ACC at industry, trade and media events

Before applying, please review the full job description found on our website to ensure that you meet the essential criteria:


Additional Information:

Application Close: Thursday 12th December 2019 at 5pm AWST (2pm AEDT)

Tenure: initial 6-month contract with an optional two-year extension, subject to the outcomes of a new funding agreement between Australia’s Coral Coast and Tourism WA. It is reasonably expected that Australia’s Coral Coast will receive a new contract by the end of December 2019.

Employment: Permanent Full Time

Other Information: The ability to travel from time to time as part of this role is required. A valid passport and drivers’ licence are required, as well as the right to enter and exit Australia. Willingness to work outside of general office hours on occasions is also required.



Applicants should address the following essential criteria. These should be addressed in no more than three (3) pages in total. Desirable criteria will be assessed as required.

  1. Demonstrated skills, knowledge and recent experience in the development, implementation and management of marketing and communication strategies and activities.
  2. Demonstrated recent experience in the wide application of digital and social platforms and technologies including visual content production and website maintenance
  3. Demonstrated research, copywriting, editing and communication skills to construct a range of communication materials in addition to desktop publishing production
  4. Demonstrated experience in stakeholder management and a solid track record delivering high level presentations to external stakeholders
  5. Demonstrated organisational and project management skills, including proven ability to plan and manage multiple complex projects simultaneously
  6. Experience in or an understanding of the tourism industry and knowledge of ACC’s attractions (DESIRABLE)

Before applying, please review the full job description found on our website to ensure that you meet the essential criteria:

Address application to David O'Malley, CEO, and submit via Seek only.

For Further Job-Related Information: please contact Mr O’Malley via

The application form will include these questions:
  • How much notice are you required to give your current employer?
  • What's your expected annual base salary?
  • How many years' experience do you have in digital marketing?
  • Have you worked in a role where you were responsible for preparing campaign specification documents?
  • How many years of project management experience do you have?

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