Job Description

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Copywriter (Junior) - Part Time (2 to 3 days pw)

Advertiser: LoupMore jobs from this company

Job Information

Job Listing Date
30 Jun 2020
Location
Melbourne, CBD & Inner Suburbs
Work Type
Part Time
Classification
Advertising, Arts & Media, Journalism & Writing

Loup is a global leader in on-demand digital health and fitness products, with two products in the market (and scope to launch more): 

  • Centr by Chris Hemsworth 

  • Emily Skye Fit by Emily Skye 

Loup is part of Fitness and Lifestyle Group (FLG), Asia-Pacific’s leading health and wellness group headquartered in Australia. FLG’s portfolio of globally recognized brands includes Fitness First Australia, Goodlife Health Clubs Australia, Barry’s Bootcamp Asia Pacific, Jetts Fitness and Zap Fitness 24/7. 

 

The Opportunity

We're looking for a copywriter who has a solid understanding of how digital content is consumed and presented for health, fitness, and lifestyle brands to join our creative team. You’ll be writing and developing original short-form advertising content for Loup’s key clients and celebrity programs, delivered across our marketing channels.   

This is an exciting and rare part-time opportunity for someone who thrives in a fast-paced and dynamic environment and has the ability to develop, translate, and leverage customer messages across digital marketing channels and write killer content!

 

Key Duties and Responsibilities:

The key duties and responsibilities of this position include, but are not limited to: 

 

  • Working with the lead copywriter to interpret creative direction to adapt concepts from creative briefs into persuasive copy concepts.

  • Write high engagement content across a portfolio of brands with a global audience.

  • Use data insights and analytics to understand our customer and inform how we tailor messages to specific customer segments and channels.

  • Collaborate with Customer and Content teams to deliver copy for EDM’s and digital advertising (eg Facebook, Google, Snapchat) and other channels as directed.

  • Monitor content effectiveness, experiment with new ideas and constantly iterate messaging to ensure we are delivering on our objectives.

  • Contribute to planning meetings with creative, engaging content and marketing ideas.

  • Research, write and edit copy for other content when as directed by the lead copywriter.

 

Knowledge and Skills:

  • Tertiary qualifications in English, Media, Writing or Marketing Communications or equivalent

  • 2-3 years of copywriting experience in a brand or agency environment

  • Experience in writing copy for health and fitness products or audiences

  • Proven experience as copywriter producing (short form) materials for Facebook, Instagram, in-app messaging with particular strength in copywriting for Emails.

  • Solid understanding of how digital content is consumed and presented - knowing what is required at awareness, consideration, and conversion stages

  • Ability to produce quick creative copy and headlines and come up with ideas under pressure.

  • Knowledge of social marketing and digital trends and practices

  • Energized and engaged

 

 

Interested? 

If this sounds like you and you want to come and join the Loup team, please apply below, including your CV, Cover letter and samples of your work.  

Applications will close as indicated however please apply ASAP as we will move forward with suitable applicants as they come through.

The application form will include these questions:
  • Which of the following statements best describes your right to work in Australia?
  • How many years of copy writing experience do you have within an agency environment?
  • What's your expected annual base salary?
  • How many years' experience do you have in digital marketing?

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