Job Description

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Digital Marketing Specialist

Advertiser: First Focus IT3.4706 out of 53.5 overall rating (17 employee reviews) More jobs from this company

Job Information

Job Listing Date
15 Oct 2020
Location
Sydney, CBD, Inner West & Eastern Suburbs
Work Type
Full Time
Classification
Advertising, Arts & Media, Editing & Publishing

First Focus are Australia’s #1 rated IT Managed Service Provider, and we are looking for a Digital Marketing star to join our growing marketing team.

You are a true marketing all-rounder, possessing creative flair, strong analytical skills and deep technical knowledge across a broad range of systems and platforms coupled with the confidence to back your judgement and own the results.

Responsibilities

  • Development and execution of integrated digital lead generation campaigns
  • Update and optimise website content for search and conversion
  • Manage Google Ad budget, execution and optimisation for search and display
  • Paid and organic Social Media campaigns e.g. LinkedIn, Facebook, Twitter
  • Create and execute EDM campaigns
  • Manage CRM hygiene, subscriber growth and list development
  • Contribute to content e.g social posts, articles, sales materials
  • Competitor research
  • Reporting of and interpretation of results for proactive recommendations

Requirements

  • Exceptional communications including writing skills and attention to detail
  • Strong experience of Google Ads platform
  • Experience with social platforms, ad targeting and tools e.g. LinkedIn, FaceBook, Twitter, Hootsuite
  • Understanding of SEO principles, metrics and Google Analytics
  • Experience with website CMS e.g. Wordpress
  • CRM and marketing automation systems e.g. Hubspot
  • Video production or editing an advantage

You

  • Must have 5+ years of experience in a digital marketing or communications role
  • Qualifications in marketing, journalism, communications, or relevant field beneficial
  • B2B background an advantage
  • Experience collaborating with graphic designer and/or content writer an advantage

Benefits

  • Competitive salary
  • $40/month towards your mobile phone and data plan under our BYOD policy, and if you want to bring our own laptop to work, we'll double that
  • Up to 5 paid training days a year
  • Opportunities for personal development, regular social events, and great team culture
The application form will include these questions:
  • Which of the following statements best describes your right to work in Australia?
  • How many years' experience do you have in a marketing role?

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