Advertiser: hipages Group2.8571 out of 52.9 overall rating (7 employee reviews) More jobs from this company
- Job Listing Date
- 9 Nov 2020
- Sydney, CBD, Inner West & Eastern Suburbs
- Work Type
- Full Time
- Marketing & Communications, Digital & Search Marketing
hi. We’re hipages.
hipages provides a better, smarter way to connect tradies and consumers and get the job done well.
Our purpose is to make home improvement effortlessly efficient, creating happier homes. We build technology that solves the frictions of an industry ready for optimisation and are on a mission to bring simplicity, trust and create a seamless experience for our tradies and homeowners.
To date, over two million Australians have changed the way they find, hire and manage trusted tradies to get a job done around their home by using hipages. Our team thrives on bringing simplicity and trust to the tradie/consumer experience.
hipages. Change the way you tradie!
As the SEO Executive for hipages, a private technology company, you will be responsible for supporting and executing organic search strategies across both sides of the marketplace (the B2C Consumer side and the B2B Tradie side). Currently, organic contributes a significant amount to our B2C strategy, bringing a lot of jobs to our platform. There is opportunity for further growth in jobs by increasing our content and further boosting our SEO. On the B2B Tradie side of the marketplace, we are more embryonic in our SEO and content strategy to drive acquisition. We are looking to further develop our digital presence amongst tradies and provide valuable content that adds value and increases tradie registration.
- Handling the execution of many of the elements of our SEO & content strategy, including:
- Keyword and competitor research
- Writing detailed briefs
- Helping source tradies/category leads for interviews
- Finding content gaps
- Uploading and optimising content
- Performing SEO analysis to identify any issues and opportunities
- Using industry-leading tools to identify content and link building opportunities
- Managing tracking tools and reporting on progress
To be successful in this role you must be someone who enjoys the collection and reporting of measurement data, as well as reviews of marketing activities to identify improvements. You must have experience supporting the use of social analytics and listening tools and have the ability to report on findings proficiently. You are someone who can work independently to gain insights why collecting information and working with market research agencies to inform marketing plans, analyse and present information from research and customer feedback as insights. You are customer focused and can support the development of marketing activities that contribute to the achievement of the desired customer experience.
You are able to work collaboratively with others to achieve desired goals and are a supportive team member. You recognise the need for deadlines and can effectively allocate appropriate amounts of time to complete tasks to meet these deadlines without compromising on the quality of your work. You can confidently present your ideas to others in small informal settings using prepared materials and visual aids where needed. You can also demonstrate problem solving skills and can make decisions based on the integration of data from various sources and be able to identify cause-effect relationships of your decisions. You are highly organised with great attention to detail and the ability to manage simultaneous projects. You take pride in your work and your ability to work as part of a team to achieve a common goal.
- Strong knowledge of SEO (2+ years of experience)
- Prior experience in content marketing
- Understanding of HTML + CSS
- Conversion rate optimisation experience
- Experience working with website optimisation tools
- Experience in backlink analysis and strategy
- Experience working on large websites
- Technical Experience:
- SEO onsite best practices
- A/B testing and conversion rate optimisation
- Google analytics (or equivalent) and search console skills
- Familiarity with WordPress or other content management systems
- Experience across B2C and B2B and in scaling content (a bonus but not essential)
Why join the hipages family?
Our team members really are at the forefront of our business and we empower our team to have a voice, make a difference, help lead the business forward and keep hipages one of the best places to work in Australia. A dedicated high performance team, huge investment in your career development, superior employee benefits and participation within our Employee Share Program are just some of the many reasons to join us, not to mention the free brekkie and the most amazing office in Australia, located in the heart of Sydney CBD!
What you can expect:
At hipages, no two days are the same and our pace is fast! Interesting, meaningful and challenging work within our diverse and inclusive ‘one team’ culture will have you leaping out of bed in the morning. We regularly refer to our company values to guide our behaviours and empower our team to feel free to be themselves so they can unleash their maximum potential. We are down-to-earth people who genuinely work together as a team to "make it happen". This is hipages' DNA.
We also love celebrating - everything! Birthdays, babies, big wins, little wins and anything in between; our company celebration events are legendary! Check out our Instagram #hipagesteam to get the picture.
Does this sound like the place you belong? Welcome home.
hipages. Change the way you career!