Ducere Global Business School
Ducere Global Business School

Bachelor of Applied Business (Marketing)

Bachelor Degree

2 majors available

Here’s a list of majors available at Ducere Global Business School

Course description

Duration

duration

2 yrs

Study mode

studyMode

Online

Next start date

date

February

  • Analyse global markets, explore new strategies & create & run effective campaigns with the Bachelor of Applied Business (Marketing)
  • Learn from over 250 global leaders & business innovators
  • Complete projects relevant to your current workplace & your future business - no exams

This degree is awarded by the University of Canberra

Campus options

1 campus available

CampusStudy modeDurationNext start date
Online

Online (self paced)

2 yrs

February

Course details

Entry requirements
  • 60 ATAR or equivalent, OR
  • Relevant tertiary qualification, OR
  • 2 or more years of relevant employment experience
Location
Online
Next start date
February
Duration
2 yrs
Study mode
Online
Education institution
Ducere Global Business School
Price
The course price can vary depending on a few factors. To find out more, contact the course provider.
Payment options

Have a question or ready to enrol?

Ducere Global Business School

Bachelor of Applied Business (Marketing)

  1. Your enquiry is sent direct to the education institution
  2. We’ll confirm your enquiry has been received
  3. The education institution will respond to your enquiry

Course content

  • Competitive market positioning
  • Advanced digital marketing
  • Digital business and disruption
  • Market research
  • Product management
  • Marketing of services
  • Marketing strategy and planning
  • Integrated marketing communications
  • Fundamentals of entrepreneurship
  • Fundamentals of management
  • Fundamentals of project management
  • Fundamentals of marketing
  • Managing money and finances
  • Applied leadership
  • Business model analysis
  • Introduction to innovation
  • Competitive market positioning
  • Advanced digital marketing
  • The global economy
  • Big data
  • Social activism
  • Corporate responsibility
  • Not for profit leadership
  • Stakeholder management
  • Market research
  • Product management
  • Marketing of services
  • Marketing strategy and planning
  • Integrated marketing communications
  • Venture capital raising
  • Social enterprise

What you’ll learn

  • Effective strategies for the digital marketplace
  • Social media
  • Brand and rebranding strategies
  • Growth opportunities
  • Empowering and inclusive content

Support and delivery

When you study online with Ducere Global Business School, you can benefit from:

  • Personalised one-on-one student support
  • A Student Experience Team who make contact each week to make sure you are on track
  • A more agile and flexible environment than a university
  • In-depth practical feedback from academic staff
  • Opportunities to hear from and engage with business global leaders at exclusive Ducere industry events

Have a question or ready to enrol?

Ducere Global Business School

Send an enquiry direct to Ducere Global Business School about the Bachelor of Applied Business (Marketing).

We’ll confirm your enquiry has been received and the education institution will respond to your enquiry.


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