Bachelor of Business With a Major in Marketing

Bachelor Degree

Course description



3 yrs - 6 yrs

Study mode



Start date


3 start dates per year. Contact us about enrolling.

The one thing standing in the way of the success of a product or service often comes down to good marketing. Not surprisingly a skilled marketing professional is always in demand and highly sought after.

If you’re after a career that’s challenging, allows you to work in a diverse number of fields and is constantly changing, then marketing is the right fit for you.

Swinburne Online’s marketing degree gives you a strong foundation in this field and qualifies you to work across a range of sectors. Graduate with a degree from a highly-regarded university, all while tailoring your studies to suit your needs.

Campus options

1 campus available

CampusStudy modeDurationStart date
Swinburne Online

Online (full time)

Online (part time)

3 yrs

6 yrs

Mar; Jul; Nov

Course details

Entry requirements

Year 12, or relevant academic or work experience

Start dates
3 start dates per year. Contact us about enrolling.
3 years full time or part time equivalent
Study mode
Online, On-campus
Education institution
Swinburne (RTO 3059)
The course price can vary depending on a few factors, including your citizenship or whether you have completed any other courses. To find out more, contact the course provider.
Payment options
Study now pay later – HECS-HELP

Have a question or ready to enrol?


Bachelor of Business With a Major in Marketing

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Career insights

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Course content

24 units

  • Introduction to management
  • Marketing & communication information & decision making
  • Introduction to business information systems
  • Marketing channel design & integration
  • Consumer behaviour
  • Branding, innovation & design
  • Learning & communicating innovative practice
  • Fundamentals of marketing
  • Financial information for decision making
  • Integrated marketing communications
  • Product & service innovation management
  • Marketing strategy & planning
  • Industry consulting project
  • Advanced innovation business practice
  • Economic principles
  • Marketing research

You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Entry requirements

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites:

Applicants must meet the associated minimum ATAR score.

Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

Further information

The full Course Information Set and Whole of Institution Set are available for reference.

What you’ll learn

This program covers:

  • International marketing
  • Communication
  • Advertising
  • Promotion
  • Buyer behaviour
  • Marketing planning
  • Market research
  • Digital marketing


This course fulfils the educational requirements for recognition as a Certified Practising Marketer.

Upon graduation, you may be eligible to become an associate of the Australian Marketing Institute (AMI).

Support and delivery

Set your own timetable

This degree’s flexibility allows you to tailor your studies to your schedule. Studying online also means your course work is portable – you can study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period. On average each unit requires approximately 8 hours of study time each week. This includes doing readings, activities, interaction with other students and assessment tasks.

Possible study loads

  • Full-time: 8 units per year over 3 years
  • Suggested: 6 units per year over 4 years
  • Part-time: 4 units per year over 6 years

There are study breaks between teaching periods and over Christmas / New Year so you can take time out during your course.

Supported and interactive learning

Swinburne Online has been tailored specifically to cater to the needs of students who are studying remotely. Your course has been developed specifically to be done online with an easy to use system and constant tutor support which gives you the benefits of face-to-face learning without having to step foot in a classroom. The entire learning experience is designed to be supportive, engaging and collaborative.

Benefits of online learning:

  • All learning materials included
  • Access your course through an online learning platform
  • Excellent tutor-student ratio
  • Regular feedback and guidance from eLearning Advisors
  • Course content is supplemented by online communication technologies such as discussion boards, chat sessions, email and blogs.
  • Student Advisors are available by email and phone 7 days a week to respond to queries you may have about your study; this can be anything from admissions and enrolment to assessments and technical issues.
  • Being able to study at a time that is convenient for you

Help with online study

Before you undertake your studies with Swiburne Online, there is a compulsory subject you must do called “Learning and Communicating Innovative Practice”. This unit is especially useful if it has been awhile since you’ve undertaken formal study or you’re unfamiliar with online learning.

The course will develop your skills in:

  • written and online communication
  • collaborating in individual and group work
  • critiquing and analysing information sources

Upon completion of this unit, not only you will be more confident about online study, this unit also gives you credit towards the overall completion of your degree.

Payment options

Study now pay later – HECS-HELP

Have a question or ready to enrol?


Send an enquiry direct to Swinburne (RTO 3059) about the Bachelor of Business With a Major in Marketing.

We’ll confirm your enquiry has been received and the education institution will respond to your enquiry.

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