Monarch Institute
Monarch Institute

Certified Digital Marketing Professional (CDMP) Course

Course description

Duration

duration

2 yrs

Study mode

studyMode

Online

Next start date

date

Enrol anytime

  • Gain a global marketing certification that is tailored to the Australian market with this Certified Digital Marketing Professional (CDMP) Course
  • Learn about the platforms, strategies, techniques and tools used daily in the industry
  • Study a course that is approved by Google, Facebook, LinkedIn and Twitter via Monarch's official partner, Digital Marketing Institute's, advisory council

Campus options

1 campus available

CampusStudy modeDurationNext start date
Online

Online (self paced)

2 yrs

Enrol anytime

Course details

Entry requirements

None

Recognition
Location
Online
Next start date
Enrol anytime
Duration
2 yrs
Study mode
Online
Education institution
Monarch Institute (RTO 22530)
Price
The course price can vary depending on a few factors. To find out more, contact the course provider.
Payment options

Course content

  • Intro to digital marketing (digital vs traditional)
  • Digital teams
  • Digital research
  • Audiences/personas
  • Planning
  • Setting business objectives
  • Intro to digital strategy
  • Optimising landing pages
  • Clear content
  • Getting the best results out of your website
  • Best practices
  • Writing effective copy for your website
  • Imagery - how to display
  • The customer journey
  • CTAs
  • Brand
  • UX
  • Remarketing
  • Overview of content management
  • Storyboarding
  • Content creation, curation etc.
  • Brand editorial calendars
  • Community management
  • Social CRM and social customer service
  • Influencer outreach social platforms and apps
  • Contingency plans
  • Site architecture
  • SEO-friendly content
  • Campaign planning
  • Ad copy
  • Budgeting
  • Planning
  • Production
  • Writing effective copy
  • The place of emails in broad campaigns
  • Multi-channel analytics
  • Analytics
  • Reporting
  • Google Tag Manager
  • Optimisation
  • The PROPEL model
  • Lead gen
  • Retargeting
  • Influencer marketing/affiliate marketing

What you’ll learn

  • Digital marketing foundations
  • Website optimisation
  • Content marketing
  • Social media marketing
  • Search engine optimisation
  • Paid search
  • Display and video advertising
  • Email marketing
  • Analytics
  • Digital strategy

Support and delivery

When you study online with Monarch Institute, you can:

  • Get comprehensive support from industry trainers via email and phone during extensive support hours
  • Complete online course assessments
  • Interact with trainers and fellow students via online platforms and webinars