FutureLearn

Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey

FutureLearn
Duration
10 weeksfull-time
Study mode
Online
Next start date
Contact provider for next start date

Why study this course

  • Get to know your target consumer's buying behaviour and learn how to implement effective cross-channel marketing campaigns
  • This course has been developed by Anglia Ruskin University, is endorsed by the Institute of Data and Marketing, and provides academic credit at undergraduate level

Entry requirements

There are no formal entry requirements for this course.

Where is this course offered?

This course is delivered entirely online, so you can:

  • Study from anywhere and choose when you want to fit study into your week
  • Access all study materials, assessments, and student support services
  • Achieve the same qualification as someone studying in a classroom

Find out more about online courses and the benefits of studying online.

What you’ll learn

On completion of this course, you'll be able to:

  • Identify the drivers of consumer behaviour theory, both psychological and sociological
  • Identify areas of the consumer journey in an organisation where improvements could be made
  • Apply the principles of consumer behaviour theory to a real-life organisation
  • Classify the different types of customers within an organisation from a consumer behaviour perspective

Visit FutureLearn's website to find out more about the course content, units, and what you’ll learn.

Course price

Visit FutureLearn's website to find out more about the course price for you.

Find out more about this course

FutureLearn

Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey

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FutureLearn

Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey

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