Skillsoft
Skillsoft

Marketing Essentials

Course description

Duration

duration

2 yrs

Study mode

studyMode

Online

Start date

date

Start anytime.Have a question about this course? Contact the course provider.

How do you know what consumers really want?

Marketing is a core business process that helps companies develop strong relationships with consumers – it's used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organisation.

This online short course from Skillsoft will give you a broad understanding of marketing processes and can be completed in just five hours.  

The Marketing Essentials short course is made up of the following five units:

  • Introduction to Marketing 
  • Planning and People
  • Product and Price
  • Place
  • Promotion

Course details

Entry requirements

None

Recognition
Location
Online
Start dates
Start anytime.Have a question about this course? Contact the course provider.
Duration
Self paced. 6 hours (e.g. 3 hours a week = finish in 2 weeks). Complete within 2 years.
Study mode
Online
Education institution
Skillsoft
Price
$550
Payment options
Credit cardsSSL Security
You can pay for this course upfront securely online via credit card.

Ready to start?

Skillsoft

Marketing Essentials

  1. Enrol in a few steps and pay via credit card
  2. Receive access to the course by email
  3. Support is available as you study
Enrol now
Price: $550AUD (GST Exempt)

Course content

5 units

  • Introduction to marketing
  • Planning and people
  • Product and price
  • Place
  • Promotion

What you’ll learn

You'll learn about:

  • Marketing functions within organisations 
  • About marketing goals and types of marketing plans
  • Marketing planning
  • About quantitative and qualitative research
  • Typical marketing costs that have to be budgeted for during the creation of a marketing plan
  • How to develop and execute a marketing plan
  • The components of a product offering
  • Different pricing strategies
  • Different types of promotions
  • The key considerations in selecting appropriate distribution channels for your products
  • The key characteristics of push and pull distribution
  • How to select and manage intermediaries
  • The key characteristics of the internet as a distribution channel
  • The benefits to companies of using online distribution
  • Promotional communications goals
  • About traditional vs online media
  • The process to calculate ROI on marketing campaigns

Payment options

There is 1 way you can pay for this course:

Upfront payment
Credit cardsSSL Security

You can pay for this course upfront securely online via credit card.

Ready to start?

Skillsoft

Marketing Essentials

  1. Enrol in a few steps and pay via credit card
  2. Receive access to the course by email
  3. Support is available as you study
Enrol now
Price: $550AUD (GST Exempt)