Top 20 search terms candidates are using in your industry

Have you ever wondered what words candidates are using when searching for jobs through SEEK?

Understanding the top search terms that candidates use when job hunting can help you craft an engaging and targeted job ad that aligns with what they are looking for in their next role. This helps boost your ad’s visibility, ensuring it’s seen by the most relevant candidates.

There’s even more importance placed on the terms used in your job ad when we consider that just 33% of searches now on SEEK use the classification filter – in other words, fewer people are searching by industry and so your job ad needs to work harder to capture the attention of relevant candidates.

Use the drop-down menu below to find out the top search terms in your industry.

See the trends

While specific role titles feature heavily in the table above, we can also see terms related to employment type, location and experience level also appear. For example, ‘work from home’ is the third most used search term for those looking for jobs in the Administration & Office Support industry. If applicable, providing candidates with this information up front means they will be more likely to click through to your job ad and apply.

To attract top talent to your advertised roles, you need to know what they want from a job and make sure those factors are in your job title and summary. Visit SEEK’s Laws of Attraction research to discover these factors at an industry level to help you draw candidates to a role and retain employees.

Source: SEEK data, 6-month rolling average from Jun 2020 to Feb 2021.

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