The Bachelor of Creative Arts is an innovative program that tailors its offerings to students' unique ambitions and interests. The personalised nature of the program empowers students to identify their own ambitions, then equips them with the skills, theory and practice to navigate existing pathways - or design their own. Creative Arts students undertake three majors. All students begin with a creative writing major to develop a range of foundation skills in creative thinking and narrative. Students also select a second specialist creative major (advertising; communication; film and television; journalism; media; multimedia design; public relations or social media). Within their creative specialisation, students learn through a hands-on, project-based approach to learning, where they are encouraged to develop industry relationships, undertake creative internships and practice and publish within their chosen creative niches. The flexible program enables students to ground their creative endeavours within a third foundation major. A creative entrepreneur may pursue a business major, an aspiring thriller writer might study criminology or a documentary filmmaker might study international relations to better understand working in a non-profit organisation.