Content Writer
Write engaging content for publication on the internet.
Job opportunities
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Jobs in SEEK right now
Job growth
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5-year projection
Salary
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Typical salary
Job satisfaction
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Job opportunities
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Jobs in SEEK right now
Salary
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Typical salary
Job growth
-
5-year projection
Job satisfaction
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What's it like to be a Content Writer?
Content Writers create written content for online channels such as websites and social media. They write both long-form and short-form content including web pages, blog posts, whitepapers, video scripts, social media posts and emails. Content Writers work to deadlines and can discuss complex topics using plain language. They work for marketing agencies, media publications and other organisations with a focus on online marketing. They may also work as freelancers, servicing a list of clients.
Tasks and duties
- Researching themes and topics for use in content creation.
- Writing web pages, blog posts, social media posts, emails, whitepapers and other written content.
- Reviewing content for style, grammar and tone of voice.
- Staying updated with news and trends in target industries.
- Ghost-writing content on behalf of others.
- Editing, proofreading and submitting content before deadlines.
- Including relevant keywords in written content.
- Developing subject matter expertise in chosen topics.
How to become a Content Writer
You can work as a Content Writer without a formal qualification, but a bachelor degree in communication or journalism may be beneficial. Other tertiary qualifications or an equivalent level of experience may substitute for a university degree in some cases.
- Complete a bachelor degree in communication, journalism or a related field. This usually takes three years of full-time study.
- Look for internship opportunities while studying to gain workplace experience.
- Develop a working knowledge of digital marketing and Search Engine Optimisation (SEO).
- Build a portfolio of work to show prospective employers and clients.
Compare your salary
Find out how your salary compares with the average salary for Content Writers.
Latest Content Writer jobs on SEEK
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Content Writer employers on SEEK are looking for job seekers with expertise in the following areas.
Source: SEEK job ads and SEEK Profile data
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Latest Content Writer reviews
May 2021
Reviewer's Qualification
Bachelor of Health Science
Experience
1 – 4 years
Organisation size
I'm self-employed
Specialisation
Wellbeing
The good things
Great flexibility and work life balance, ability to make your own schedule. Interesting conversations and networking.
The challenges
Income insecurity, sporadic/unpredictable amount of work - goes from too quiet to too busy often
Read more
Jan 2024
Reviewer's Qualification
Bachelor of Arts (Journalism)
Experience
10+ years
Organisation size
I'm self-employed
The good things
I really enjoy being exposed to a massively diverse range of clients and content types. This not only enables me to sharpen my skills as a writer and an editor, it also allows me to learn so much.
The challenges
Finding creative inspiration and winning frequent, regular work are the two biggest challenges of being a freelance content writer. I also don't like the perception that AI is the solution to all of m...
Read more
Source: SEEK role reviews
SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through seek.com.au
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