Search Engine Optimisation Specialist
Improve the performance of websites in search engine rankings.
Job opportunities
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Jobs in SEEK right now
Job growth
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5-year projection
Salary
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Typical salary
Job satisfaction
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Job opportunities
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Jobs in SEEK right now
Salary
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Typical salary
Job growth
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5-year projection
Job satisfaction
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What's it like to be a Search Engine Optimisation Specialist?
Search Engine Optimisation (SEO) Specialists are digital marketing professionals who specialise in improving the rankings of websites in online searches. They analyse current performance and develop content that helps to bring more organic (unpaid) traffic to a website. SEO Specialists regularly analyse data and have advanced computer skills. They work for digital marketing agencies and online businesses, and may work freelance on a contractual basis.
Tasks and duties
- Analysing website performance and search engine rankings data.
- Conducting research to find keywords for use across websites and other digital marketing channels.
- Optimising web page content for target keywords.
- Ensuring SEO best practices are followed across all digital marketing channels.
- Working with content writers and other creators to develop optimised content.
- Developing SEO strategies that increase website rankings while remaining within a budget.
- Planning and executing link building campaigns.
- Reviewing and adjusting website architecture, content and linking structure.
- Creating regular reports for clients.
How to become a Search Engine Optimisation Specialist
You don’t need a formal qualification to work as a Search Engine Optimisation Specialist, but many employers prefer candidates with a relevant degree. Having the ability to read and write programming code may give you an advantage.
- Look for internship opportunities while studying to gain workplace experience.
- Consider learning one or more relevant programming languages such as HTML, Python or JavaScript.
- Develop your skills and experience using Google Analytics, Google Search Console, and other specialised tools used in SEO such as rank trackers and backlink checkers.
- After gaining some experience, you could start your own freelance consultancy business.
Compare your salary
Find out how your salary compares with the average salary for Search Engine Optimisation Specialists.
Latest Search Engine Optimisation Specialist jobs on SEEK
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Search Engine Optimisation Specialist employers on SEEK are looking for job seekers with expertise in the following areas.
Source: SEEK job ads and SEEK Profile data
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Latest Search Engine Optimisation Specialist reviews
Aug 2023
Reviewer's Qualification
Bachelor of Communication
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
The good things
Being a SEO specialist requires constant updates in browsers
The challenges
It’s a nice rol because you can create interesting content and use the appropriate tools to make it reach more audience.
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Source: SEEK role reviews
SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through seek.com.au
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