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General Manager

A senior role as one of the key decision-makers at an organisation, with responsibility for profit and loss.

What's it like to be a General Manager?

As a General Manager you will plan, direct and coordinate the operations of an organisation or a business unit within an organisation. Rather than focusing on one functional area of management, such as HR, procurement or administration, you will oversee all aspects of the business or business unit.

General Manager

Tasks and duties

  • Overseeing daily operations of the business unit or organisation such as the production, pricing, sales, or distribution of products.
  • Creating and implementing growth strategies.
  • Setting key performance goals.
  • Hiring key personnel and overseeing training programs.
  • Evaluating and deciding upon investments in equipment, infrastructure, and people.
  • Reporting key results to senior executives.
  • Reviewing financial statements, sales or other performance data to measure productivity.
  • Identifying areas needing cost reduction or process improvement.
  • Directing sales, marketing, or customer service activities.
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The role of General Manager is common in large global or multinational organisations where businesses are organised along product lines, customer groups or geographies. The General Manager typically serves as the top executive for the unit and is responsible for strategy, structure, budgets, people, financial outcomes and scorecard metrics.

What can I earn as a General Manager?

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Latest General Manager jobs on SEEK

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Source: Full time annual package based on job ad data.

How to become a General Manager


SEEK Learning
Although education and training requirements vary widely according to the industry in question, most General Managers have at least a Bachelor degree and a considerable amount of work experience.

  1. Complete a Bachelor degree in business administration or a related area.
  2. Consider completing an advanced degree, such as a Graduate Certificate in Business or Master of Business Administration (MBA).
  3. Gain experience across the organisation, particularly managing people and processes.
  4. Demonstrate successful management of profit and loss within a business or business unit.

Explore related qualifications

SEEK users who have worked as a General Manager have studied these qualifications.

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Master of Business Administration

This master degree will give you the crucial skills and knowledge needed to be a business leader.
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Bachelor of Arts

This qualification gives you broad skills and knowledge in your chosen area of specialisation to get you started in your career.
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Job market trends for General Managers
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General Manager jobs on SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest General Manager reviews

Latest reviews from 105 General Managers surveyed on SEEK
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Negative
May 2021
More than a management role as you have to interact with people from different counties.
Reviewer's Qualification
Master of Business Administration
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Sales and operation
The good things
Being a GM Asia, I am able to work with our colleagues and serve customers of different countries. Though I need to possess basic knowledges in the sense of sales and operational management and budget...
The challenges
Able to meet with the expectation of your bosses and the Board (of different nationality) and at the same time effectively manage your team (mix up of people from various Asian countries) and most imp...
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May 2021
General manager roles are quite diverse but it's people management at the core.
Reviewer's Qualification
Bachelor of Economics/Bachelor of Science
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
sales
The good things
Strategic planning, the ability to shape the direction of the business, define culture and set clear goals and objectives.
The challenges
Sometimes being financially hamstrung in achieving goals, managing people who are resistant to change or only see changes as benefit if it improves their outcome.
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Source: SEEK Role Reviews