Liquorland
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    Liquorland
    (181 reviews)
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    Company Reviews

    Working at Liquorland

    3.0181 ratings in total
    5
    29
    4
    42
    3
    40
    2
    33
    1
    37
    75%
    Rate salary as high or average
    49%
    Employees recommend this employer to friends
    Work/Life balance
    2.7(180 ratings)
    Career development
    2.9(180 ratings)
    Benefits & perks
    2.7(180 ratings)
    Management
    2.7(180 ratings)
    Working environment
    2.9(180 ratings)
    Diversity & equal opportunity
    3.4(180 ratings)
    Ratings for Liquorland are shared as-is from employees in line with our community guidelines

    Reviews

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    1.0
    Store Manager
    Mar 2026
    All Sydney NSW4 to 5 years in the role, former employee
    Avoid at all costs, you will be treated as less than human.
    The good thingsThe only good thing to come out of working there were the bonds of friendship forged during the constant adversity.
    The challengesWe are in the digital age where people are able to get concise, daily news about the performance of the company and the constant backlash it faces from it's awful business practices. As a manager you will work 40 hours a week in store and countless hours outside of it. The ship is run so tight that you will not have time to adequately train your staff on everything they need to cover - which is absolutely everything involved in the store since most of them are run with a single person at a time. You will not have staff to cover sick calls/emergencies because you cannot offer enough hours in the week to retain a healthy roster to begin with. You will get phone calls every single day regarding simple operations of the store because again, your staff are only able to work a few days a week because that's all you're allowed to give them, and you will not be able to effectively communicate daily changes. You are forced to act like the owner of the store but with no share in the profits.
    1.0
    Assistant Store Manager
    Feb 2026
    Hobart TAS 70002 to 3 years in the role, former employee
    Please look for a job elsewhere
    The good thingsThere was good things?
    The challengesHaving a store manager who think he is better than everyone else and can do no wrong. Upper management not caring about multiple reports from multiple team members about the manager that would result in instant dismissal. workload does not justify the pay. unfair KPI expectations that you get told off about that are not even in your control, Do not care about staff work/life balance or burnout. do not work here. you are just a number on a payroll system with no value to the company
    2 people found this helpful
    1.0
    Sales Assistant
    Feb 2026
    Perth WA 6000Less than 1 year in the role, former employee
    You are just a number easily replaceable
    The good thingsSome Customers were great.
    The challengesTerrible store management and area management. They never support their staff . You are just a number.
    1 person found this helpful
    3.0
    Retail Sales Assistant
    Dec 2025
    Sydney NSW 2000Less than 1 year in the role, former employee
    Work at Liquorland was easy but boring
    The good thingsWork was generally quiet except for weekends, work was pretty easy and mindless. Its a very good job for Uni students as part time / casual work
    The challengesThere was a lot of work that was pretty pointless to keep you busy.
    1.0
    Team Member
    Oct 2025
    Townsville QLD 481010 to 11 years in the role, former employee
    Not worth your sanity and effort
    The good thingsStaff discount and regular customers
    The challengesWorking by yourself to much, unfair mystery shops, no breaks, no work life balance as mainly night shifts
    3 people found this helpful
    1.0
    Stores Assistant
    Jun 2025
    Orange NSW 2800Less than 1 year in the role, former employee
    Not recommended, horrible workplace, bad for mental health and payratepoor management, poor HR. Don't look after team members or follow up on complaints about rude management
    1 person found this helpful
    3.0
    Store Manager
    Feb 2025
    Mornington Peninsula & Bass Coast VICLess than 1 year in the role, current employee
    Supportive business with good management and great onboarding structure
    The good thingsThe people are good. Management is good. Early days for me but loving it so far
    The challengesNone to mention yet.
    2.0
    Sales Assistant
    Feb 2025
    Cairns QLD 48701 to 2 years in the role, former employee
    good in the beginning but as you work longer, the more responsibilities you get and eventually, the pay doesn't equal the workload
    The good thingsThe regulars, you get to know them and have some good
    The challengesalot of heavy lifting, the mystery shops are difficult since you have a whole store to look after and other customers needing your attention, inconsistent hours and last minute rostering, pressure to take last minute shifts at nearby stores, the THEFTS - making you feel unsafe, alcoholics
    2 people found this helpful
    2.0
    casual team member
    Jan 2025
    Sydney NSW 2000Less than 1 year in the role, current employee
    don't work here unless you enjoy lots of manual labour
    The good thingsinteracting with some nice customers and decent pay on public holidays and weekends
    The challengesbigger workload than you would expect, alot of heavy lifting, unrealistic expecations from management who care more about making profits than their staff's wellbeing, inconsistent hours and last minute rostering, pressure to take last minute shifts at nearby stores, not feeling valued or respected, creepy old men, alcoholics, depressing work environment, demotivating
    1 person found this helpful
    2.0
    Sales Assistant
    Aug 2024
    Wagga Wagga NSW 2650
    never again
    The good thingsthe customer's & work colleagues
    The challengesthe management didn't like to listen
    1.0
    Sales Assistant
    Jun 2024
    Karingal VIC 31991 to 2 years in the role, former employee
    It was an eye opening experience for a big company prospective for me
    The good thingsAmazing team at the end of my experience,
    The challengesLeading a full HR store without any support most of my employment
    1 person found this helpful
    2.0
    Second in Charge
    Mar 2024
    Elizabeth SA 51123 to 4 years in the role, former employee
    Worst place ever to work at.
    The good thingsThe regular customers and a few teammates I worked with.
    The challengesManagement as you don’t get listened to. Working by yourself most of the time doing the jobs of 3 people. They don’t care about their staff at all.
    3 people found this helpful
    4.0
    Sales Assistant
    Jun 2023
    Mount Lawley WA 60501 to 2 years in the role, former employee
    Easygoing job that can open doors to bigger career opportunities.
    The good thingsWhen on training the staff on shift with you are very helpful
    The challengesDealing with intoxicated persons and shoplifters
    2 people found this helpful
    2.0
    CSA
    May 2023
    Sunnybank QLD 4109
    It feels like a real job sometimes but it really isn't.
    The good thingsAir-conditioning was working mostly
    The challengesThe customers' behaviour and the expectations of management
    1 person found this helpful
    3.0
    Store Manager
    May 2023
    Morley WA 60629 to 10 years in the role, former employee
    I worked for this company for 10 years and loved every minute. Yes there were challenging times but you get that everywhere you go. Life’s a challenge.
    The good thingsAwesome team Great customers Stability
    The challengesI was not vaccinated the biggest challenge. And having to give up something I loved and worked for 10 years. Last week in dec 2022.
    2 people found this helpful
    5.0
    Retail Sales Assistant
    Mar 2023
    1 to 2 years in the role, current employee
    I love working for Coles and liquorland and I'd continue my employment with them for the foreseeable future
    The good thingsFor a major corporation I find them to be incredibly flexible, understanding and communicative.
    The challengesNot a lot of real benefits in regards to discounts or rewards.
    2.0
    Store Manager
    Jan 2023
    3 to 4 years in the role, former employee
    Pushed out by micromanaging area manager
    The good thingsStore teams Regular customers
    The challengesOutdated tools Area manager no people skills Poor bonuses
    1 person found this helpful
    1.0
    Sales Role
    Nov 2022
    They don’t care about their staff at all.
    The good thingsNothing! Nothing good about this dump of a place
    The challengesDONT WORK HERE EVER. Worst company to ever work for. Low money, terrible management
    2 people found this helpful
    3.0
    Sales Assistant
    Sep 2022
    1 to 2 years in the role, former employee
    Decent but could be a lot better
    The good thingsFlexibility Opportunity to meet good people and have positive interactions Learn more about different types of alcohol
    The challengesPoor upper management Stock supply issues Outdated software
    5.0
    Customer service
    Jul 2022
    3 to 4 years in the role, former employee
    Loved my job at Liquorland, and I miss it
    The good thingsLoved working with my work mates and meeting new people every day.
    The challengesSome customers not understanding the law. You have to be 18 plus years off age to be served
    2.0
    Sales Assistant
    May 2022
    Less than 1 year in the role, current employee
    Not a bad company, but better planning and structuring could benefit everyone, especially flexibility and intelligence coming from the general managers/corporate down at Melbourne.
    The good thingsHonestly? I like my manager and some of the people I work with. In addition, I enjoy this line of work and meeting new people. The job variety and various tasks can make the job interesting.
    The challengesMore often than not, a lack of poor planning and high staff turnovers can lead to shortages that put a strain on workers (who are often expected to drop everything on their days off and just go to work), resulting in a poor work life balance. There are times when I've had to work 14 days straight. :-( Not always trained properly on how to do the job and can be thrown in the deep end without any support. Corporate management are out of touch and disconnected from the realities of their store employees (especially the ones down at Melbourne), passing and enforcing poorly thought out policies that make no sense. Would be nice if they listened to their stores and either reduce hours temporarily or even just close a store or two to alleviate pressure because of shortage... Better disclosure needs to be provided to customers advising on what store policies are regarding products. Quite tired of having to argue with customers.
    4 people found this helpful
    3.0
    Sales Assistant
    Sep 2021
    Less than 1 year in the role, current employee
    Am grateful for the job, but would prefer better hours.
    The good thingsEnjoy providing sales of alcohol to responsible customers and making sure the stocks are always available.
    The challengesSometimes the shift work becomes very long when working the 6pm to midnight shift in Beaconsfield, because I live 40 minutes away in Kwinana.
    1 person found this helpful
    1.0
    Store Manager
    May 2021
    5 to 6 years in the role, former employee
    Horrid - it still gives me nightmares.
    The good thingsI liked the physical aspect of the job. It kept me fit
    The challengesThe company don't care about their staff. No reward and recognition. Throw their staff under the bus. Never enough staff on. Cut bonuses whenever they can find an excuse. Ridiculous expectations.
    2 people found this helpful
    2.0
    Sales Assistant
    May 2021
    Deceitful company
    The good thingsThe people you work with
    The challengesDealing with upper management - poor structure and poor communication
    1 person found this helpful
    1.0
    Shop Assistant
    May 2021
    Less than 1 year in the role, former employee
    Toxic workplace.
    The good thingsNothing, toxic culture, terrible online systems, degrading.
    The challengesWorkplace toxicity. Lack of training, support.
    1 person found this helpful
    2.0
    Store Manager
    Feb 2021
    Great for experience however too much stress to be a long term gig.
    The good thingsGetting your foot in the door is pretty easy, such a great stepping stone if you want to further your career.
    The challengesNo support from upper management - super dismissive of your struggles and they will throw you in the deep end with barely any training. Bare minimum hours, staff that don't want to work (stores constantly SCREAMING out for staff to cover shifts). Too much of an emphasis in "store standards" and not practicality. Crazy amounts of paperwork.
    6 people found this helpful
    5.0
    Sales Assistant
    Oct 2020
    1 to 2 years in the role, current employee
    My absolute favourite job .... EVER!
    The good thingsI have worked for the company over 2 years. From the very beginning I have LOVED my job. From working 21hrs a fortnight as a casual through to currently working 40hrs a week as a store manager. There is always a competition, or surveys to get free or highly reduced products. For the most part, the staff are great. As a casual, the hours are flexible and swapping shifts is normally pretty easy if required. The pay is pretty good as well! Heaps of training on the job as well as online. There are required modules every month that for the most part are common sense based.
    The challengesearly morning delivery starts (depending on the store). Sometimes rude customers. The older stores have older computers which to be quite honest - belong in a museum.
    2 people found this helpful
    3.0
    Sales Assistant
    Jul 2020
    3 to 4 years in the role, former employee
    It was ok for a part time job
    The good thingsDiscount alcohol, generally relatively relaxed environment.
    The challengesSome managers can be difficult and store managers and area managers are changed incredibly frequently
    3 people found this helpful
    5.0
    Sales Assistant
    Mar 2020
    Less than 1 year in the role, current employee
    Smartest move I made.
    The good thingsFantastic manager and team.
    The challengesGetting to used to the cash register.
    1 person found this helpful
    3.0
    Sales Assistant
    Mar 2020
    3 to 4 years in the role
    Good to work at when needing hours but not in the long run.
    The good thingsGood co workers and flexible
    The challengesNot enough support, not enough career opportunities
    1 person found this helpful
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