Find out what Australian
candidates want
About the research
Research methodology:
- SEEK worked with IPSOS, an independent research agency, to conduct the Laws Of Attraction research study
- The respondents were sourced from the SEEK database
- Total sample size = 14,717 across Australia
- Respondents were:
- Aged 18 or over
- Looking to work in Australia
- Looking to change jobs within the next 2 years
- Respondents completed an online questionnaire which took approximately 15-20 minutes to complete
- Respondents completed the survey between January 2023 and February 2024
- Upon completion of the survey, respondents had the chance to win a $500 voucher using a game of skill. In AU the prize pool was from 1 of 3 AU$500 vouchers.
Notes about the sample:
- Min sample size is n = 100 for first level analysis (e.g. Industry or Seniority etc).
- N = 50 – 100 can be used for sub analysis (e.g. Gender within Industry or Industry within Seniority etc.)
- No sample size below n = 50 to be shared for the max/diff drivers
- Min sample size is n = 50 for the detailed breakdown
- N = 30 - 50 is indicative and caution should be used as data is coming from a low sample size and has an increased margin of error
- Nothing below n = 30 to be shown for the detailed drivers analysis