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Find out what Australian
candidates want

Uncover the drivers that attract candidates to a role

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Welcome to Laws Of Attraction

Attracting top talent can be complex. Understanding the factors candidates care about can make it simpler – and give you a competitive edge.

Laws Of Attraction is an interactive data tool designed to help you uncover the drivers that attract candidates to a role. From salary to flexible work, we’ll help you understand what people really value when they look to join or stay with a business or organisation.

Browse drivers of attraction by industry, age, gender, seniority and work type – then compare results across a variety of factors.

Based on a large, ongoing survey of more than 11,000 candidates, it gives you access to uniquely local intel, with all new data for 2022. Learn more about the research.