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Assistant Store Manager

A varied role supporting the general operations and performance of a shop or store.

What's it like to be an Assistant Store Manager?

An Assistant Store Manager is a diverse role, which supports the general operations of a shop or store. This may include spending time on the shop floor dealing with unexpected issues, addressing and resolving customer queries and driving sales.

Assistant Store Manager

Tasks and duties

  • Supporting the Store Manager by overseeing the overall operation of the store including supervising and directing the workforce and making staffing decisions, including rostering of employees.
  • Managing the store’s financial performance, safety and security.
  • Implementing visual merchandising displays, ensuring customer satisfaction and product quality by resolving complaints and queries in a timely manner.
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Assistant Store Managers usually have excellent organisational, interpersonal and problem-solving skills, and are comfortable working in a fast-paced and dynamic environment.

Depending on the role and store, Assistant Store Managers may work on weekends or holidays.

What can I earn as an Assistant Store Manager?

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT
The most common annual salary in AUS for an Assistant Store Manager is between $50k and $60k
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info
Source: SEEK job ads

How to become an Assistant Store Manager


SEEK Learning
You don’t usually need formal qualifications to work as an Assistant Store Manager in Australia as on-the-job training is typically provided. However, qualifications in retail services may help you when you are applying for jobs.

  1. Gain work experience in the field, and undertake a qualification in retail services, such as a Certificate IV in Retail Management (SIR40316).
  2. If you are looking to further your career within retail, you can work your way up and apply for promotions to more senior roles, such as Retail Store Manager or Brand Manager.
  3. You may also wish to consolidate your experience with further qualifications, such as a Diploma of Leadership and Management (BSB51915).

Explore related qualifications

SEEK users who have worked as an Assistant Store Manager have studied these qualifications.

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SA
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Certificate III in Retail

This qualification prepares you for a career in the retail industry and for roles in specialty stores, supermarkets and department stores.
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Certificate III in Retail provider logo
Certificate III in Retail provider logo
Certificate III in Retail provider logo

Certificate IV in Retail Management

This certificate provides you with the skills to work as a Store Manager or Department Manager.
View course details
Certificate IV in Retail Management provider logo
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Skills and experience employers are looking for

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Source: SEEK job ads and SEEK Profile data

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How do Assistant Store Managers rate their role?

Latest reviews from 28 Assistant Store Managers surveyed on SEEK

Work-life balance
3.4
Job satisfaction
3.6
Career progression opportunities
3.4
Job security
3.8
Pay / Salary
3.1
Variety of work
3.6

Latest reviews

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Positive
Negative
Nov 2018
Being Assistant Store Manager is fun, challenging and the perfect start to a career
Reviewer's Qualification
Western Australian Certificate of Education
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Retail
The good things
I enjoy working as an assistant manager because it gives you a new perspective on customer service. I find that being in store full time gives you the opportunity to discover what really works for you...
The challenges
There is a lot more work than just be a retail assistant, but for less recognition, with most of it going to your store manager. You also have a set roster, with most companies using the Sunday-Thursd...
Read more
Nov 2018
I love my role as an Assistant Store Manager
Reviewer's Qualification
Higher School Certificate
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Retail Optical
The good things
Being an ASM opens a window of opportunity for learning and career growth. While my current role is not my dream job, I am constantly gaining knowledge in management skills, training and development a...
The challenges
There are many challenges in an ASM role, but one I find the most challenging is having to troubleshoot and problem solve for your team. While you may be great at communicating and leading, there will...
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Source: SEEK Role Reviews

Working hours for Assistant Store Managers

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 28 Assistant Store Managers

What are the job opportunities for Assistant Store Managers?

Find out how the job market is trending

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT

Job opportunities

Assistant Store Manager jobs on SEEK
1,001
Jobs on SEEK right now
Source: SEEK

Projected job growthAlert

National increase over next 5 years *
-6.9%
2019
2024
Source: LMIP. Retail Supervisors

Latest Assistant Store Manager jobs on SEEK

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Source: SEEK job ads

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