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Brand Ambassador

Use marketing abilities, communication skills and social media to publicly endorse brands.

What's it like to be a Brand Ambassador?

Brand Ambassadors are employed by companies to boost sales and present a brand in a positive light in a public facing capacity. They act as a spokesperson and deploy a range of promotional strategies which raise a brand’s public profile, including event marketing, public speaking, social media marketing, blogging and vlogging, TV and radio commercials, and sponsorship cross-promotions.

Brand Ambassador
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Brand Ambassadors are typically very outgoing in nature, often acting as the “face” of a business and having a well-established personal social media following, public image or business network. They form a deep understanding of a brand, its related products, style and target consumers to facilitate a personal connection between the brand and its audience.

Brand Ambassadors may work on a contractual basis with one or more brands, or within the marketing department of a business. They commonly work with businesses in the fashion, TV and film, consumer goods, non-profit, sports and entertainment and food and beverage industries.

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What can I earn as a Brand Ambassador?

Find out the average salary for a Brand Ambassador across Australia

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Latest Brand Ambassador jobs on SEEK

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How to become a Brand Ambassador


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It is possible to work as a Brand Ambassador without formal qualifications, however many employers prefer individuals to have qualifications in the field of communications. An extensive social media following, or public presence is also beneficial.

  1. Complete a qualification in communications. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), or a Bachelor degree majoring in Media and Communication.
  2. Build your own personal brand and social media following through content and social media marketing.
  3. Set up a website or blog to showcase your portfolio of brand affiliations

Explore related qualifications

SEEK users who have worked as a Brand Ambassador have studied these qualifications.

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Diploma of Marketing and Communication

This qualification provides a sound marketing knowledge base and prepares you to work in managerial roles within the marketing industry.
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Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo

Certificate IV in Marketing and Communication

This qualification will develop your marketing and communication skills and will prepare you to provide some leadership and guidance.
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Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo

Bachelor of Arts

This qualification gives you broad skills and knowledge in your chosen area of specialisation to get you started in your career.
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Bachelor of Arts provider logo
Bachelor of Arts provider logo
Bachelor of Arts provider logo
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Source: SEEK job ads and SEEK Profile data

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Job market trends for Brand Ambassadors
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Brand Ambassador jobs on SEEK
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Jobs on SEEK right now
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Source: SEEK job ads and SEEK Role Reviews

Latest Brand Ambassador reviews

Latest reviews from 22 Brand Ambassadors surveyed on SEEK
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Negative
Nov 2018
Being a Brand Ambassador can be very good, yet a test of patience.
Reviewer's Qualification
Diploma of Business
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Sales and Marketing
The good things
It is an excellent role, as you get to experience what it's like to be the first point of contact the customer has with the business. It can be challenging and you have to keep yourself motivated for ...
The challenges
Staying motivated was one of them. I was selling gas in shopping centres, so you can imagine that some days it'll be difficult to hit your target but on days like that you have to dig deep. There are ...
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Nov 2018
Love your brand and you will love your job.
Reviewer's Qualification
Advanced Diploma of Screen and Media
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
food
The good things
If you are a people person and like engaging with people and hearing their stories its a great job. Lots of different people to interact with who like telling you about how they use the kind of produ...
The challenges
Standing on your feet for long periods of time can be challenging in the beginning if you are not fit. Also there are occasionally times when the flow of customers is slow so you need to keep focused...
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Source: SEEK Role Reviews