What's it like to be a Brand Ambassador?
Brand Ambassadors are employed by companies to boost sales and present a brand in a positive light in a public facing capacity. They act as a spokesperson and deploy a range of promotional strategies which raise a brand’s public profile, including event marketing, public speaking, social media marketing, blogging and vlogging, TV and radio commercials, and sponsorship cross-promotions.
Brand Ambassadors are typically very outgoing in nature, often acting as the “face” of a business and having a well-established personal social media following, public image or business network. They form a deep understanding of a brand, its related products, style and target consumers to facilitate a personal connection between the brand and its audience.
Brand Ambassadors may work on a contractual basis with one or more brands, or within the marketing department of a business. They commonly work with businesses in the fashion, TV and film, consumer goods, non-profit, sports and entertainment and food and beverage industries.
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How to become a Brand Ambassador
- Complete a qualification in communications. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), or a Bachelor degree majoring in Media and Communication.
- Build your own personal brand and social media following through content and social media marketing.
- Set up a website or blog to showcase your portfolio of brand affiliations