Brand Manager
What's it like to be a Brand Manager?
Brand Managers are responsible for the public image and perception of a brand or business. They ensure that products and services are aligned to consumer demands, and develop and monitor marketing strategies including branding campaigns, sponsorship procurement, advertising campaigns, social media campaigns, and radio, print and television advertising campaigns.
Tasks and duties
- Advising executives and clients on marketing strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
- Analysing data regarding current trends and predicting future consumer trends.
- Researching potential demand and market characteristics for new products or services.
- Commissioning and undertaking competitive research into competing companies or products.
- Formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other managers.
- Monitoring public opinion regarding an organisation or particular issue and controlling flow of internal information to the media and public.
- Developing and implementing communication strategies.
- Facilitating interviews with journalists, social media influencers and bloggers, preparing and distributing media releases, and liaising with media representatives.
- Developing and implementing risk assessment and crisis management plans to mitigate and control damage to company reputation.
Brand Managers also facilitate media relations between a company and media outlets, as well as identifying media exposure opportunities.
Brand Managers typically work for large businesses or corporations with significant investment in marketing and advertising. They have strong interpersonal, analytical and business skills, and may work alone or manage teams of marketing, communications and creative staff.
What can I earn as a Brand Manager?
Find out the average salary for a Brand Manager across Australia
Latest Brand Manager jobs on SEEK
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How to become a Brand Manager
- Complete a qualification in communications. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), or a Bachelor degree majoring in Media and Communication.
- Secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Brand Managers.
- Secure a junior marketing or communications position to build your experience. Brand Managers typically require 3-5 years of experience in junior roles before progressing into a Brand Manager role.