Brand Manager
Use business, communication and analytical skills to manage the public perception of a brand.
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What's it like to be a Brand Manager?
Brand Managers are responsible for the public image and perception of a brand or business. They ensure that products and services are aligned to consumer demands, and develop and monitor marketing strategies including branding campaigns, sponsorship procurement, advertising campaigns, social media campaigns, and radio, print and television advertising campaigns.
Tasks and duties
- Advising executives and clients on marketing strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
- Analysing data regarding current trends and predicting future consumer trends.
- Researching potential demand and market characteristics for new products or services.
- Commissioning and undertaking competitive research into competing companies or products.
- Formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other managers.
- Monitoring public opinion regarding an organisation or particular issue and controlling flow of internal information to the media and public.
- Developing and implementing communication strategies.
- Facilitating interviews with journalists, social media influencers and bloggers, preparing and distributing media releases, and liaising with media representatives.
- Developing and implementing risk assessment and crisis management plans to mitigate and control damage to company reputation.
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Brand Managers also facilitate media relations between a company and media outlets, as well as identifying media exposure opportunities.
Brand Managers typically work for large businesses or corporations with significant investment in marketing and advertising. They have strong interpersonal, analytical and business skills, and may work alone or manage teams of marketing, communications and creative staff.
Salary lookup
What can I earn as a Brand Manager?
Find out the average salary for a Brand Manager across Australia
Latest Brand Manager jobs on SEEK
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Skills
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How to become a Brand Manager
It is possible to work as a Brand Manager without formal qualifications, however employers may prefer individuals to have qualifications in the field of communications. More than half of the current workers in this role have a university degree.
- Complete a qualification in communications. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), or a Bachelor degree majoring in Media and Communication.
- Secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Brand Managers.
- Secure a junior marketing or communications position to build your experience. Brand Managers typically require 3-5 years of experience in junior roles before progressing into a Brand Manager role.
Skills and experience employers are looking for
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Brand ManagementFMCG IndustryBrand StrategyBrand MarketingCommercial AcumenCampaigningAnalytical ThinkingDigital MarketingBudget ManagementCommerceSkills listed in your SEEK Profile
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Latest Brand Manager reviews
Latest reviews from 12 Brand Managers surveyed on SEEK
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Negative
Selling to independent retailers is becoming more difficult due to online buying
Reviewer's Qualification
Diploma of Business
Experience
10+ years
Organisation size
Small (1-19 employees)
Specialisation
Wholesale fashion
The good things
Offers opportunities to establish ownership and building sales of brand and increase your customer base, and satisfaction of achieving budgets
Working in a small company offers close relationships wit...
The challenges
Not all brands are successful, need to be positive even when sales are slow. Retail store numbers are declining and particularly in towns suffering drought etc
Read more
Brand management is for you if you're a people person and you're organised
Reviewer's Qualification
Certificate III in Real Estate (Agents Representative Registration)
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Real estate
The good things
If you're a people person, this is the role for you. Essentially you're the middle person between the brand and the client, so you have to be good at communication and negotiation. My role consisted o...
The challenges
In the same breath of describing the perks of the role, mentioning you're the middle person, this aspect can also be challenging when you have a difficult client and the brand isn't budging on a negot...
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Source: SEEK Role Reviews
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