What's it like to be a Community Manager?
Community Managers manage a brand or individual’s online communities. They monitor and encourage user engagement across a brand’s social media accounts and other digital channels. Strong communication skills, aptitude with social media monitoring tools, and a desire to develop and oversee an active online community are key to a Community Manager’s role. They work in the marketing department of government departments and companies in a broad range of industries including retail, professional, scientific and technical services, and marketing and communications.
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How to become a Community Manager
- Complete a university degree such as a Bachelor of Communication. This is a three-year course of full-time study. Prerequisites include completion of Australian high school Year 12 (or equivalent) and assumed knowledge in English, media and psychology.
- Seek out internship opportunities while studying in order to gain industry experience.
- Build your proficiency in social media monitoring tools and stay updated with digital marketing trends to stay ahead of the curve in a fast-paced industry.
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