What's it like to be a Copywriter?
Copywriters research, plan and create written content (known as copy) for the purpose of advertising goods and services on behalf of a client. This content includes advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. They have strong written communication skills, undertake extensive research of the subject to be communicated, and often adhere to style guides in order to fulfil the advertising brief and match the intended tone for a piece of content.
Tasks and duties
- Determining advertising approach and tone of voice, as well as studying products to define principal selling points.
- Writing sales copy for a broad range of media applications including press, radio, websites, television, cinema screens, billboards, catalogues and shop displays.
- Collaborating with other creative departments such as marketing and design as well as senior editors to fulfil advertising brief.
- Reviewing and editing copy for publication to ensure adherence to style guide and professional standards.
- Researching and writing technical, information-based material and documentation for manuals, textbooks, handbooks, and multimedia products.
Copywriters may leverage marketing data to inform their creative decisions. Copywriters may work within teams at creative agencies, government organisations, public relations firms, publishing houses, and film and TV studios. Many Copywriters work freelance.
What can I earn as a Copywriter?
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How to become a Copywriter
- Complete a qualification in Advertising. This may be a Certificate IV in Marketing and Communication (BSB42415) or a Bachelor degree majoring in Advertising and Media.
- Develop a portfolio of work to show prospective employers.
- Set up a blog or a website to showcase your portfolio.
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