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Copywriter

Use written words and persuasive communication techniques to sell goods and services.

What's it like to be a Copywriter?

Copywriters research, plan and create written content (known as copy) for the purpose of advertising goods and services on behalf of a client. This content includes advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. They have strong written communication skills, undertake extensive research of the subject to be communicated, and often adhere to style guides in order to fulfil the advertising brief and match the intended tone for a piece of content.

Copywriter

Tasks and duties

  • Determining advertising approach and tone of voice, as well as studying products to define principal selling points.
  • Writing sales copy for a broad range of media applications including press, radio, websites, television, cinema screens, billboards, catalogues and shop displays.
  • Collaborating with other creative departments such as marketing and design as well as senior editors to fulfil advertising brief.
  • Reviewing and editing copy for publication to ensure adherence to style guide and professional standards.
  • Researching and writing technical, information-based material and documentation for manuals, textbooks, handbooks, and multimedia products.
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Copywriters may leverage marketing data to inform their creative decisions. Copywriters may work within teams at creative agencies, government organisations, public relations firms, publishing houses, and film and TV studios. Many Copywriters work freelance.

What can I earn as a Copywriter?

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Latest Copywriter jobs on SEEK

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Source: Full time annual package based on job ad data.

How to become a Copywriter


SEEK Learning
It is possible to work as a Copywriter without formal qualifications, however many employers prefer individuals to have qualifications in Advertising and Media. Around half of workers have a bachelor degree.

  1. Complete a qualification in Advertising. This may be a Certificate IV in Marketing and Communication (BSB42415) or a Bachelor degree majoring in Advertising and Media.
  2. Develop a portfolio of work to show prospective employers.
  3. Set up a blog or a website to showcase your portfolio.

Explore related qualifications

SEEK users who have worked as a Copywriter have studied these qualifications.

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Certificate IV in Marketing and Communication

This qualification will develop your marketing and communication skills and will prepare you to provide some leadership and guidance.
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Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo

Bachelor of Arts

This qualification gives you broad skills and knowledge in your chosen area of specialisation to get you started in your career.
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Bachelor of Communication

This degree provides you with skills in communication theory and practice which can be applied to a range of industries.

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Bachelor of Communication provider logo
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Source: SEEK job ads and SEEK Profile data

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Job market trends for Copywriters
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Job opportunities

Copywriter jobs on SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Copywriter reviews

Latest reviews from 25 Copywriters surveyed on SEEK
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Positive
Negative
Oct 2018
Freelancing is phenomenal for creative expression, versatility of work and playing by your own rules.
Reviewer's Qualification
Bachelor of Communication
Experience
1 – 4 years
Organisation size
I'm self-employed
Specialisation
Marketing
The good things
Working as a freelancer for myself, although not providing me much 'career progression' or 'job security' is the kind of role that perfectly suits working alongside a main income, and is a great idea ...
The challenges
Definitely not having timeframes that dictate you as structured as working hours in an office position. There is almost no guarantee you'll have a substantial, regular income from this kind of role, e...
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Nov 2018
Sales Copywriting has the thrill of selling (without having to sit across from someone)
Reviewer's Qualification
Completed High School (Year 12)
Experience
5 – 9 years
Organisation size
Small (1-19 employees)
Specialisation
Direct Response Copywriting
The good things
I love being a sales copywriter because: - I work from home - My hours are very flexible (I don't have a boss) - I get paid VERY well for what I do - I'm helping businesses and brands to get their me...
The challenges
You MUST be a little 'OCD' when it comes to the quality of your work and you have to stick to deadlines and be reliable. Sometimes that means late nights, or working on weekends. But when you work f...
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Source: SEEK Role Reviews