Copywriter
What's it like to be a Copywriter?
Copywriters research, plan and create written content (known as copy) for the purpose of advertising goods and services on behalf of a client. This content includes advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. They have strong written communication skills, undertake extensive research of the subject to be communicated, and often adhere to style guides in order to fulfil the advertising brief and match the intended tone for a piece of content.
Tasks and duties
- Determining advertising approach and tone of voice, as well as studying products to define principal selling points.
- Writing sales copy for a broad range of media applications including press, radio, websites, television, cinema screens, billboards, catalogues and shop displays.
- Collaborating with other creative departments such as marketing and design as well as senior editors to fulfil advertising brief.
- Reviewing and editing copy for publication to ensure adherence to style guide and professional standards.
- Researching and writing technical, information-based material and documentation for manuals, textbooks, handbooks, and multimedia products.
Copywriters may leverage marketing data to inform their creative decisions. Copywriters may work within teams at creative agencies, government organisations, public relations firms, publishing houses, and film and TV studios. Many Copywriters work freelance.
What can I earn as a Copywriter?
Find out the average salary for a Copywriter across Australia
Latest Copywriter jobs on SEEK
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How to become a Copywriter
- Complete a relevant qualification. You could study a VET qualification, such as a Certificate IV in Professional Writing and Editing (CUA40118) or Certificate IV in Marketing and Communication (BSB40820). Alternatively, open up a broader range of career options by studying a degree, such as a Bachelor of Communication, Bachelor of Journalism or Bachelor of Creative Writing.
- Develop a portfolio of work to show prospective employers. Consider seeking an internship with a marketing team to have your writing published, or set up your own blog or website.
Skills and experience employers are looking for
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