Digital Marketing Manager
Use strong analytic skills to create marketing campaigns for the internet and social media platforms.
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What's it like to be a Digital Marketing Manager?
A Digital Marketing Manager is a professional who creates marketing campaigns for the internet and social media platforms.
Tasks and duties
- Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
- Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
- Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.
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Digital Marketing Managers are highly organised and methodical, as they strategically plan and create a marketing strategy that meets an organisation’s aims.
Digital Marketing Managers also have strong data analytic skills and use these to draw out insights to optimise results for a business.
Salary lookup
What can I earn as a Digital Marketing Manager?
Find out the average salary for a Digital Marketing Manager across Australia
Latest Digital Marketing Manager jobs on SEEK
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Skills
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We're working on a tool that shows you the skills you have and the skills you need, so you can become an in-demand candidate for a role that suits your strengths. Register to try it out in a guided Zoom session with a SEEK user researcher.
How to become a Digital Marketing Manager
It is possible to work as a Digital Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field.
- Undertake a qualification in marketing, business, communications or commerce. This may be a Diploma of Digital Marketing, Diploma of Business (Digital Marketing) or a Bachelor of Business majoring in marketing.
- Career paths for digital marketing managers include becoming a digital marketing executive or a head of digital content.
Explore related courses
Browse qualifications, bootcamps and short courses that teach you in-demand skills for a Digital Marketing Manager roles.
Skills and experience employers are looking for
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Is Digital Marketing Manager the right role for me?
Job market trends for Digital Marketing Managers
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Latest Digital Marketing Manager reviews
Latest reviews from 14 Digital Marketing Managers surveyed on SEEK
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Digital Marketing Manager is a tough job, but it's rewarding and an in-demand role
Reviewer's Qualification
Bachelor of Technology
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital
The good things
Staying on top of current digital trends is an exciting part of the role.
The challenges
Conveying your value to people within the business who do not understand the value of digital marketing.
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Digital Marketing & Data Science is fun but it's not easy work
Reviewer's Qualification
Master of Data Science
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
digital marketing
The good things
You get to learn about all the new products with digital marketing tools and data science tools. You are a respected person in the business if you have a lot of hands on expereience and can provide go...
The challenges
Working for a big company can mean a lot of processes and bureaucracy. In the world of digital, that will only slow you down and you won't be able to get to market fast enough with new and breakthroug...
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Source: SEEK Role Reviews
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