Digital Marketing Manager

Use strong analytic skills to create marketing campaigns for the internet and social media platforms.
Job opportunities
Jobs on SEEK right now
Job growth
Projected job growth in 5 years
Typical salary
Job satisfaction

What's it like to be a Digital Marketing Manager?

A Digital Marketing Manager is a professional who creates marketing campaigns for the internet and social media platforms.
Digital Marketing Manager

Tasks and duties

  • Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
  • Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
  • Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.
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Digital Marketing Managers are highly organised and methodical, as they strategically plan and create a marketing strategy that meets an organisation’s aims.Digital Marketing Managers also have strong data analytic skills and use these to draw out insights to optimise results for a business.

How to become a Digital Marketing Manager

SEEK Learning
It is possible to work as a Digital Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field.

  1. Undertake a qualification in marketing, business, communications or commerce. This may be a Diploma of Digital Marketing, Diploma of Business (Digital Marketing) or a Bachelor of Business majoring in marketing.
  2. Alternatively, if you have already completed an undergraduate degree, you could complete a postgraduate qualification in digital marketing or digital communication.
  3. Career paths for digital marketing managers include becoming a digital marketing executive or a head of digital content.

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Is Digital Marketing Manager the right role for me?

Working hours for Digital Marketing Managers

Shift work
Late nights

Job market trends for Digital Marketing Managers


Job opportunities

Digital Marketing Manager jobs on SEEK
Jobs on SEEK right now

Projected job growth

National increase over next 5 years
Source: National Skills Commission. Advertising and Marketing Professionals
Source: SEEK job ads and SEEK role reviews

Latest Digital Marketing Manager reviews

Latest reviews from 17 Digital Marketing Managers surveyed on SEEK.

Oct 2018
Digital Marketing Manager is a tough job, but it's rewarding and an in-demand role
Reviewer's Qualification
Bachelor of Technology
1 – 4 years
Organisation size
Medium (20-199 employees)
The good things
Staying on top of current digital trends is an exciting part of the role.
The challenges
Conveying your value to people within the business who do not understand the value of digital marketing.
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Oct 2018
Digital Marketing & Data Science is fun but it's not easy work
Reviewer's Qualification
Master of Data Science
10+ years
Organisation size
Large (200+ employees)
digital marketing
The good things
You get to learn about all the new products with digital marketing tools and data science tools. You are a respected person in the business if you have a lot of hands on expereience and can provide go...
The challenges
Working for a big company can mean a lot of processes and bureaucracy. In the world of digital, that will only slow you down and you won't be able to get to market fast enough with new and breakthroug...
Read more

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