Digital Marketing Manager
Use strong analytic skills to create marketing campaigns for the internet and social media platforms.
Job opportunities
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Jobs on SEEK right now
Job growth
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Projected job growth in 5 years
Salary
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Typical salary
Job satisfaction
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What's it like to be a Digital Marketing Manager?
A Digital Marketing Manager is a professional who creates marketing campaigns for the internet and social media platforms.
Tasks and duties
- Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
- Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
- Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.
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Digital Marketing Managers are highly organised and methodical, as they strategically plan and create a marketing strategy that meets an organisation’s aims.Digital Marketing Managers also have strong data analytic skills and use these to draw out insights to optimise results for a business.
How to become a Digital Marketing Manager
- Undertake a qualification in marketing, business, communications or commerce. This may be a Diploma of Digital Marketing, Diploma of Business (Digital Marketing) or a Bachelor of Business majoring in marketing.
- Alternatively, if you have already completed an undergraduate degree, you could complete a postgraduate qualification in digital marketing or digital communication.
- Career paths for digital marketing managers include becoming a digital marketing executive or a head of digital content.
Compare your salary
Find out how your salary compares with the average salary for Digital Marketing ManagersEnter your annual salary
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Latest Digital Marketing Manager jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Digital Marketing Manager jobs on SEEK right now.
Location
AustraliaDigital Marketing Manager
SynxBody
Perth WA
$30 – $40 per hour
Full Time
Marketing & Communications
8d ago
Digital Marketing Manager
Laundy Hotels
Lane Cove, Sydney NSW
Full Time
Marketing & Communications
6d ago
Digital Specialist
Knotwood Pty Ltd
Southport, Gold Coast QLD
Full Time
Marketing & Communications
2d ago
Top skills and experience requested in recent job ads
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Is Digital Marketing Manager the right role for me?
Working hours for Digital Marketing Managers
Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
Job market trends for Digital Marketing Managers
Location
AustraliaProjected job growth
National increase over next 5 years
2021
2026
Source: National Skills Commission. Advertising and Marketing Professionals
Source: SEEK job ads and SEEK role reviews
Latest Digital Marketing Manager reviews
Latest reviews from 17 Digital Marketing Managers surveyed on SEEK.
All
Positive
Negative
Oct 2018
Digital Marketing Manager is a tough job, but it's rewarding and an in-demand role
Reviewer's Qualification
Bachelor of Technology
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital
The good things
Staying on top of current digital trends is an exciting part of the role.
The challenges
Conveying your value to people within the business who do not understand the value of digital marketing.
Read more
Oct 2018
Digital Marketing & Data Science is fun but it's not easy work
Reviewer's Qualification
Master of Data Science
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
digital marketing
The good things
You get to learn about all the new products with digital marketing tools and data science tools. You are a respected person in the business if you have a lot of hands on expereience and can provide go...
The challenges
Working for a big company can mean a lot of processes and bureaucracy. In the world of digital, that will only slow you down and you won't be able to get to market fast enough with new and breakthroug...
Read more
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