Digital Marketing Manager
Use strong analytic skills to create marketing campaigns for the internet and social media platforms.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
-
5-year projectionJob satisfaction
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On this page
- What's it like to be a Digital Marketing Manager?
- How to become a Digital Marketing Manager
- Latest Digital Marketing Manager jobs
- Top skills and experience for Digital Marketing Managers
- Is Digital Marketing Manager the right role for you?
- Digital Marketing Manager role reviews
What's it like to be a Digital Marketing Manager?
A Digital Marketing Manager is a professional who creates marketing campaigns for the internet and social media platforms.
Tasks and duties
- Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
- Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
- Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.
How to become a Digital Marketing Manager
It is possible to work as a Digital Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field.
- Undertake a qualification in marketing, business, communications or commerce. This may be a Diploma of Digital Marketing, Diploma of Business (Digital Marketing) or a Bachelor of Business majoring in marketing.
- Alternatively, if you have already completed an undergraduate degree, you could complete a postgraduate qualification in digital marketing or digital communication.
- Career paths for digital marketing managers include becoming a digital marketing executive or a head of digital content.
Compare your salary
Find out how your salary compares with the average salary for Digital Marketing Managers.Latest Digital Marketing Manager jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Digital Marketing Manager jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Digital Marketing Manager employers on SEEK are looking for job seekers with expertise in the following areas. Digital Marketing
Search Engine Optimisation
Digital Marketing Strategy
Google Adwords
Google Analytics
Search Engine Marketing
Marketing Campaigns
Social Media
Digital Channels
Email Marketing
Source: SEEK job ads and SEEK Profile data
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Latest Digital Marketing Manager reviews
Jan 2025
Strategic role in crafting and executing data-driven omnichannel strategies to drive brand growth, enhance customer engagement, and achieve measurable business results.
Reviewer's QualificationMaster of Business Administration
Experience5 – 9 years
Organisation sizeLarge (200+ employees)
SpecialisationHealthcare & Medical
The good thingsThe Digital Marketing Manager role is highly rewarding, offering the opportunity to drive measurable impact by creating and executing strategies that align with business goals. It allows for a dynamic...
The challengesIt can come with challenges. The fast-paced nature of the role often demands long hours and quick turnarounds, which can be stressful. Balancing multiple campaigns, channels, and stakeholder expectati...
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Jan 2024
As a Digital Marketing Manager, my experience has been dynamic and rewarding, involving the orchestration of multifaceted campaigns, staying abreast of emerging trends, and leveraging data-driven insights to drive measurable and impactful results.
Reviewer's QualificationBachelor of Marketing
Experience5 – 9 years
Organisation sizeMedium (20-199 employees)
SpecialisationHospitality & Tourism
The good thingsIn my marketing role, I find both enjoyable and challenging aspects that contribute to the dynamic nature of the profession. On the enjoyable side, the opportunity to be creative with strategies and e...
The challenges I find challenging is the constant need to adapt to evolving trends and technologies in the fast-paced digital landscape. Staying updated with the latest marketing tools and strategies can be demandi...
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