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Digital Marketing Manager

Use strong analytic skills to create marketing campaigns for the internet and social media platforms.

What's it like to be a Digital Marketing Manager?

A Digital Marketing Manager is a professional who creates marketing campaigns for the internet and social media platforms.

Digital Marketing Manager

Tasks and duties

  • Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
  • Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
  • Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.
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Digital Marketing Managers are highly organised and methodical, as they strategically plan and create a marketing strategy that meets an organisation’s aims.

Digital Marketing Managers also have strong data analytic skills and use these to draw out insights to optimise results for a business.

What can I earn as a Digital Marketing Manager?

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NSW
VIC
WA
QLD
TAS
SA
NT
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The most common salary in AUS for a Digital Marketing Manager is between $100k and $120k
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Source: SEEK job ads

How to become a Digital Marketing Manager


SEEK Learning
It is possible to work as a Digital Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field.

  1. Undertake a qualification in marketing, business, communications or commerce. This may be a Diploma of Digital Marketing, Diploma of Business (Digital Marketing) or a Bachelor of Business majoring in marketing.
  2. Career paths for digital marketing managers include becoming a digital marketing executive or a head of digital content.

Explore related qualifications

SEEK users who have worked as a Digital Marketing Manager have studied these qualifications.

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Bachelor of Business (Marketing)

This degree offers you a foundation in business studies and the opportunity to specialise in all aspects of marketing.

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Skills and experience employers are looking for

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Source: SEEK job ads and SEEK Profile data

Upskill with an online short course

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How do Digital Marketing Managers rate their role?

Latest reviews from 14 Digital Marketing Managers surveyed on SEEK

Work-life balance
4.1
Job satisfaction
4.2
Career progression opportunities
3.7
Job security
3.9
Pay / Salary
3.6
Variety of work
4.2

Latest reviews

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Positive
Negative
Oct 2018
Digital Marketing Manager is a tough job, but it's rewarding and an in-demand role
Reviewer's Qualification
Bachelor of Technology
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital
The good things
Staying on top of current digital trends is an exciting part of the role.
The challenges
Conveying your value to people within the business who do not understand the value of digital marketing.
Read more
Oct 2018
Digital Marketing & Data Science is fun but it's not easy work
Reviewer's Qualification
Master of Data Science
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
digital marketing
The good things
You get to learn about all the new products with digital marketing tools and data science tools. You are a respected person in the business if you have a lot of hands on expereience and can provide go...
The challenges
Working for a big company can mean a lot of processes and bureaucracy. In the world of digital, that will only slow you down and you won't be able to get to market fast enough with new and breakthroug...
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Source: SEEK Role Reviews

Working hours for Digital Marketing Managers

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 14 Digital Marketing Managers

What are the job opportunities for Digital Marketing Managers?

Find out how the job market is trending

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Job opportunities

Digital Marketing Manager jobs on SEEK
687
Jobs on SEEK right now
Source: SEEK

Projected job growthAlert

National increase over next 5 years *
21.7%
2019
2024
Source: LMIP. Advertising and Marketing Professionals

Latest Digital Marketing Manager jobs on SEEK

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Source: SEEK job ads

Browse related careers by interest

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Source: SEEK job ads and SEEK Profile data