Digital Marketing Specialist
Use creative and analytical skills to boost an organisation’s online profile.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
-
5-year projectionJob satisfaction
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On this page
- What's it like to be a Digital Marketing Specialist?
- How to become a Digital Marketing Specialist
- Latest Digital Marketing Specialist jobs
- Top skills and experience for Digital Marketing Specialists
- Is Digital Marketing Specialist the right role for you?
- Digital Marketing Specialist role reviews
What's it like to be a Digital Marketing Specialist?
Digital Marketing Specialists use the internet to promote goods and services. They specialise in creating marketing campaigns that target users of modern technology like computers and smartphones. Digital Marketing Specialists employ a blend of technical and creative skills to devise and implement effective digital marketing campaigns which drive sales and brand awareness. They work as part of the marketing department of an organisation or may work freelance servicing a list of clients.
Tasks and duties
- Planning, coordinating and optimising online advertising campaigns.
- Collaborating with other specialists such as Graphic Designers and Copywriters.
- Analysing campaign data and compiling regular reports on campaign performance.
- Applying search marketing principles to online content to improve search engine ranking.
- Attracting new online customers and increasing revenue generated from existing customers.
- Analysing current market trends and predicting future trends.
- Creating and implementing schedule of digital content for social media channels.
- Creating digital content.
- Managing organisations’ social media profiles.
How to become a Digital Marketing Specialist
Formal qualifications are not required to become a Digital Marketing Specialist, but they may be an advantage. Candidates with experience working in marketing may consider a transition into digital marketing with some further upskilling in digital technology and digital marketing principles.
- Complete a qualification in business or marketing specialising in digital marketing.
- Develop a portfolio of work to show prospective employers.
- Consider completing a short course or a postgraduate degree in digital marketing. Join a professional body such as the Australian Marketing Institute or the Digital Marketing Association.
Compare your salary
Find out how your salary compares with the average salary for Digital Marketing Specialists.Latest Digital Marketing Specialist jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Digital Marketing Specialist jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Digital Marketing Specialist employers on SEEK are looking for job seekers with expertise in the following areas. Digital Marketing
Search Engine Optimisation
Google Adwords
Google Analytics
Marketing Campaigns
Email Marketing
Social Media
Digital Marketing Strategy
Search Engine Marketing
Optimisation
Source: SEEK job ads and SEEK Profile data
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Latest Digital Marketing Specialist reviews
Oct 2018
Web Content and Digital Marketing: It can be rewarding if you can handle all the challenges well
Reviewer's QualificationMaster of International Economics and Finance
Experience5 – 9 years
Organisation sizeMedium (20-199 employees)
Specialisationwebsite content
The good things- able to work remotely
- able to work even when not feeling well, or sick (if the employer allows you to work from home)
- able to work while travelling
- it's an exciting field to work in - always c...
The challenges- long hours sitting at the computer: this is bad for your eyes, neck, posture and your weight (need to exercise daily to prevent problems)
- pro-longed holidays mean that you'll return to hundreds if...
Read more
May 2025
Highlights ROI, core skills, and international scope—mirroring your resume's strongest metrics
Reviewer's QualificationMaster of Business Administration
Experience1 – 4 years
Organisation sizeLarge (200+ employees)
SpecialisationMarketing & Communications
The good thingsI thrive on the intersection of creativity and data—transforming insights into campaigns that drive measurable results. For example, optimizing email segmentation to achieve 22%+ open rates or refinin...
The challengesWhile I genuinely enjoy the fast-paced nature of digital marketing, I occasionally find that overly rigid processes can slow down innovation. For example, when A/B testing requires excessive layers of...
Read more
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