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General Manager

A senior role as one of the key decision-makers at an organisation, with responsibility for profit and loss.

What's it like to be a General Manager?

As a General Manager you will plan, direct and coordinate the operations of an organisation or a business unit within an organisation. Rather than focusing on one functional area of management, such as HR, procurement or administration, you will oversee all aspects of the business or business unit.

General Manager

Tasks and duties

  • Overseeing daily operations of the business unit or organisation such as the production, pricing, sales, or distribution of products.
  • Creating and implementing growth strategies.
  • Setting key performance goals.
  • Hiring key personnel and overseeing training programs.
  • Evaluating and deciding upon investments in equipment, infrastructure, and people.
  • Reporting key results to senior executives.
  • Reviewing financial statements, sales or other performance data to measure productivity.
  • Identifying areas needing cost reduction or process improvement.
  • Directing sales, marketing, or customer service activities.
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The role of General Manager is common in large global or multinational organisations where businesses are organised along product lines, customer groups or geographies. The General Manager typically serves as the top executive for the unit and is responsible for strategy, structure, budgets, people, financial outcomes and scorecard metrics.

What can I earn as a General Manager?

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT
The most common annual salary in AUS for a General Manager is between $200k and $210k
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Source: SEEK job ads. Salaries include superannuation.

How to become a General Manager


SEEK Learning
Although education and training requirements vary widely according to the industry in question, most General Managers have at least a Bachelor degree and a considerable amount of work experience.

  1. Complete a Bachelor degree in business administration or a related area.
  2. Consider completing an advanced degree, such as a Graduate Certificate in Business or Master of Business Administration (MBA).
  3. Gain experience across the organisation, particularly managing people and processes.
  4. Demonstrate successful management of profit and loss within a business or business unit.

Explore related qualifications

SEEK users who have worked as a General Manager have studied these qualifications.

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Master of Business Administration

This master degree will give you the crucial skills and knowledge needed to be a business leader.
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Bachelor of Business Administration

This degree will develop your knowledge of how organisations work and will prepare you for management positions.

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Source: SEEK job ads and SEEK Profile data

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How do General Managers rate their role?

Latest reviews from 52 General Managers surveyed on SEEK

Work-life balance
3.8
Job satisfaction
4.3
Career progression opportunities
4.0
Job security
3.8
Pay / Salary
3.9
Variety of work
4.5

Latest reviews

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Positive
Negative
Nov 2018
Change management faces the challenges of the resistance to change, but the rewards of motivating and inspiring people
Reviewer's Qualification
Bachelor of Commerce
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Change Management
The good things
Enabling and supporting a team and watching them grow, ability to make decisions, financial control,
The challenges
Having to manage up, being required to take on the Board functions, the person that has to say no, can be isolating
Read more
Oct 2018
Being a General Manager of a peak tourism body is one of the most challenging but diversified and rewarding jobs.
Reviewer's Qualification
Diploma of Wine Marketing
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Wine & Tourism
The good things
If you have a passion for Tourism and are particularly interested in the wine and food sectors then this industry can be very rewarding. The diversity in the role of General Manager in the wine and to...
The challenges
As General Manager of an Association that relies solely on its members and Corporate Partners for financial support, raises challenges each year around planning, structure and fulfilling the expectati...
Read more
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Source: SEEK Role Reviews

Working hours for General Managers

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 51 General Managers

What are the job opportunities for General Managers?

Find out how the job market is trending

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Job opportunities

General Manager jobs on SEEK
235
Jobs on SEEK right now
Source: SEEK

Projected job growthAlert

National increase over next 5 years *
0.6%
2019
2024
Source: LMIP. General Managers

Latest General Manager jobs on SEEK

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Source: SEEK job ads

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Source: SEEK job ads and SEEK Profile data