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Marketing Assistant

Assist with marketing campaigns and marketing-related administration tasks

What's it like to be a Marketing Assistant?

Marketing Assistants work on campaigns and undertake marketing-related administrative duties. They work under the direction of Marketing Managers, Marketing Executives and Marketing Coordinators.

Marketing Assistant

Tasks and duties

  • Creating, collating and distributing marketing collateral.
  • Supporting market research activities, such as helping to conduct studies and collate findings.
  • Copywriting and proofreading.
  • Data entry and periodic analysis.
  • Monitoring and reporting on key metrics.
  • Social media management.
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While it’s a junior role in the team, Marketing Assistants are exposed to a lot of different kinds of work and gain invaluable experience very quickly. They often support the senior members of the team doing the most high-value work closely.

What can I earn as a Marketing Assistant?

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Latest Marketing Assistant jobs on SEEK

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Source: Full time annual package based on job ad data.

How to become a Marketing Assistant


SEEK Learning
While not essential, it may be an advantage to hold a qualification to find employment as a Marketing Assistant.

  1. You can complete a Certificate IV in Marketing and Communication (BSB42415) or a Diploma of Marketing and Communication (BSB52415) at TAFE or through a private college. These take between 6 months and 2 years to complete, depending on the course.
  2. Consider complete a Bachelor of Marketing, a Bachelor of Marketing and Communication, or a Bachelor of Advertising. The courses will take 3 years full-time, and can be delivered in a classroom or online. University education will require you to have completed year 12 or gain special admission.
  3. You may be able to find a role without qualifications as an Administrative Assistant and work your way up through the ranks as you gain knowledge and experience.

Explore related qualifications

SEEK users who have worked as a Marketing Assistant have studied these qualifications.

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Bachelor of Business (Marketing)

This degree offers you a foundation in business studies and the opportunity to specialise in all aspects of marketing.

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Bachelor of Business (Marketing) provider logo
Bachelor of Business (Marketing) provider logo
Bachelor of Business (Marketing) provider logo

Bachelor of Marketing and Communication

Develop your communication skills to prepare for a role in communication, advertising or marketing with this degree.

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Bachelor of Marketing and Communication provider logo

Diploma of Marketing and Communication

This qualification provides a sound marketing knowledge base and prepares you to work in managerial roles within the marketing industry.
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Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
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Source: SEEK job ads and SEEK Profile data

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Is Marketing Assistant the right role for me?


Job market trends for Marketing Assistants
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Job opportunities

Marketing Assistant jobs on SEEK
3,424
Jobs on SEEK right now
Source: SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Marketing Assistant reviews

Latest reviews from 17 Marketing Assistants surveyed on SEEK
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Positive
Negative
May 2021
Insightful but not a great profession unless proficient in core skills. Hard to learn on the job
Reviewer's Qualification
Bachelor of Commerce
Experience
Less than a year
Organisation size
Medium (20-199 employees)
Specialisation
Marketing Departmen
The good things
Fantastic experience liasing between front/back end of businesses. Makes you understand all perspectives very well.
The challenges
Work/life balance between community projects/outreach on top of required deskwork. Depending on the employer- limited responsibilities given
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May 2021
A marketing assistant is a great starting point if you're driven by results and passionate about what you're selling
Reviewer's Qualification
Bachelor of Arts
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Book publishing
The good things
This is a great role for someone whose outcome is to a Campaign or Marketing Manager. You work across a variety of products and learn which strategies work best for what audiences and develop a lot of...
The challenges
The ability to multi-task and prioritise is essential for this role as it can be demanding and, in my experience, you will often be working to a very tight deadline. I've mostly worked in a team envir...
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Source: SEEK Role Reviews