What's it like to be a Marketing Coordinator?
Marketing Coordinators coordinate and manage activities which support business growth. They participate in the administration of marketing budgets and coordinate and execute a range of marketing activities including online tactics such as email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click advertising (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.
Marketing Coordinators have strong analytical and creative skills, and an understanding of consumer psychology. They work for creative agencies, or in the marketing department of a business in a broad range of industries, usually under the direction of a Marketing Manager. Experienced Marketing Coordinators often progress into managerial roles.
What can I earn as a Marketing Coordinator?
Latest Marketing Coordinator jobs on SEEK
How to become a Marketing Coordinator
- Complete a qualification in marketing, such as a Certificate IV in Marketing and Communication (BSB42415), Diploma of Marketing and Communication (BSB52415), an Advanced Diploma of Marketing and Communication (BSB61315) or a Bachelor degree majoring in marketing.
- Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Coordinators.
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This qualification provides you with the skills to lead and make strategic decisions on marketing and communication activities.