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Marketing Coordinator

Execute marketing strategies and coordinate a range of activities using analytical and creative skills.

What's it like to be a Marketing Coordinator?

Marketing Coordinators coordinate and manage activities which support business growth. They participate in the administration of marketing budgets and coordinate and execute a range of marketing activities including online tactics such as email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click advertising (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.

Tasks and duties

  • Coordinating a range of online and offline marketing activities to achieve business goals for market share and growth.
  • Analysing data and collating regular reports.
  • Implementing marketing tactics that support business objectives.
  • Developing and executing appropriate tactics by selecting, segmenting and targeting markets, and promoting products and services to those markets.
  • Providing market insights for the purpose of creating and marketing new products.
  • Developing, monitoring and optimising marketing campaigns and working within time and budget constraints.
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Marketing Coordinators have strong analytical and creative skills, and an understanding of consumer psychology. They work for creative agencies, or in the marketing department of a business in a broad range of industries, usually under the direction of a Marketing Manager. Experienced Marketing Coordinators often progress into managerial roles.

What can I earn as a Marketing Coordinator?

All
NSW
VIC
WA
QLD
TAS
SA
NT
ACT
The most common salary for a Marketing Coordinator is between $55k and $65k
Source: SEEK job ads

How to become a Marketing Coordinator

SEEK Learning
It is possible to work as a Marketing Coordinator without formal qualifications, however employers may prefer individuals to have qualifications in the field.
  1. Complete a qualification in marketing, such as a Certificate IV in Marketing and Communication (BSB42415), Diploma of Marketing and Communication (BSB52415), an Advanced Diploma of Marketing and Communication (BSB61315) or a Bachelor degree majoring in marketing.
  2. Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Coordinators.

Explore qualifications

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT
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What skills are employers looking for?

Employers want:

  • Marketing experience
  • Written skills
  • Communication skills
  • Web savviness
  • Digital marketing

Shortlisted applicants:

  • Ms office proficiency
  • Digital marketing
  • Customer centricity
  • Team work
  • Time management
Source: SEEK job ads and SEEK Profile data

How do Marketing Coordinators rate their role?

Latest reviews from 32 Marketing Coordinators surveyed on SEEK

Work-life balance
4.0
Job satisfaction
3.7
Career progression opportunities
3.4
Job security
4.0
Pay / Salary
3.2
Variety of work
4.1

Latest reviews

All
Positive
Negative
Dec 2018
Reviewer's Qualification
Bachelor of Communication (Media)
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
The good things
The role has challenging creative aspects and requires tight control over deadlines.
The challenges
The role can be very fast paced, so you need to have excellent planning & budgeting skills. There may also be times you’re required to work outside office hours, do you need some professional flexibi...
Nov 2018
Reviewer's Qualification
Bachelor of Management (Marketing)(Marketing)
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital Marketing
The good things
As a Marketing Coordinator your work can be quite varied and you can find work in just about any organisation with a large enough sales force that requires the support of a marketer / marketing team. ...
The challenges
Your fulfilment as a Marketing Coordinator will largely come from your team and the culture at your company. If what your company sells doesn't interest you, you will find it hard to be passionate on ...
Nov 2018
Reviewer's Qualification
Bachelor of Business
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Retail Operations
The good things
A great entry/junior level position to develop and fine tune administration skills while being exposed to the broader marketing world. Depending on the company there is a lot of varied work with areas...
The challenges
There is a lot of information from different sources to process and communicate to relevant parties. The role requires a high level of attention to detail and stakeholder management skills.
Nov 2018
Reviewer's Qualification
Completed High School (Year 12)
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Support
The good things
The best part about my role is the flexibility and autonomy! I am in a different environment everyday and get to meet new staff and customers all the time.
The challenges
The autonomous aspect is the best and the worst part. Not receiving feedback because of this is hard. Sometimes it’s nice to hear you are doing well.
Oct 2018
Reviewer's Qualification
Master of Commerce
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Marketing
The good things
It’s great to work with a variety of stakeholders to complete a variety of marketing and communications tasks. There arr opportunities to learn about event management, content marketing, stakeholders ...
The challenges
Dealing with difficult stakeholders, working to tight deadlines and dealing with changing priorities.
Oct 2018
Reviewer's Qualification
Bachelor Tourism and Event Management
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital Marketing
The good things
Working in a digital focused world means my job is forever changing and evolving. There's always something new and exciting to learn and foster.
The challenges
Training and development in digital marketing can be quite expensive.
Oct 2018
Reviewer's Qualification
Certificate IV in Business
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Business Finance
The good things
Marketing is a great job for those who like diversity in their work The pros: A new focus almost every day. Seeing sales results directly from your marketing activity. Learning skills/ developing know...
The challenges
Managing expectations of each department.
Oct 2018
Reviewer's Qualification
Bachelor of Communication
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
NGO
The good things
Pros You can be creative. Go to events. Cons Low job satisfaction. Not much recognition. You’re being pulled from every other department trying to push their agenda.
The challenges
Lack of job satisfaction
Oct 2018
Reviewer's Qualification
Diploma of Public Relations
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Philanthropy
The good things
There is a lot of variety in the work you do and the industries you can work in. No day is the same and you'll have opportunities to work with people from all areas and levels.
The challenges
At times it can feel like you're doing glorified admin. You are often called on for common sense advice and project planning which should be the responsibility of the teams requesting your assistance....
Oct 2018
Reviewer's Qualification
Bachelor of Media and Communication
Experience
Less than a year
Organisation size
Large (200+ employees)
Specialisation
Media and Entertainment
The good things
You learn so much about the business or product you're working for. You develop both creative and strategic thinking, and as you take on campaigns end-to-end, you get to see the results of all the har...
The challenges
The digital marketing landscape is constantly changing, so it's quite challenging at times to keep up with the demand and trends.
Source: SEEK Role Reviews

Working hours for Marketing Coordinators

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
Source: SEEK Role Reviews from 32 Marketing Coordinators

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