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Marketing Coordinator

Execute marketing strategies and coordinate a range of activities using analytical and creative skills.

What's it like to be a Marketing Coordinator?

Marketing Coordinators coordinate and manage activities which support business growth. They participate in the administration of marketing budgets and coordinate and execute a range of marketing activities including online tactics such as email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click advertising (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.

Marketing Coordinator

Tasks and duties

  • Coordinating a range of online and offline marketing activities to achieve business goals for market share and growth.
  • Analysing data and collating regular reports.
  • Implementing marketing tactics that support business objectives.
  • Developing and executing appropriate tactics by selecting, segmenting and targeting markets, and promoting products and services to those markets.
  • Providing market insights for the purpose of creating and marketing new products.
  • Developing, monitoring and optimising marketing campaigns and working within time and budget constraints.
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Marketing Coordinators have strong analytical and creative skills, and an understanding of consumer psychology. They work for creative agencies, or in the marketing department of a business in a broad range of industries, usually under the direction of a Marketing Manager. Experienced Marketing Coordinators often progress into managerial roles.

What can I earn as a Marketing Coordinator?

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT
The most common annual salary in AUS for a Marketing Coordinator is between $55k and $65k
Close salary comparison
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Source: SEEK job ads. Salaries include superannuation.

How to become a Marketing Coordinator


SEEK Learning
It is possible to work as a Marketing Coordinator without formal qualifications, however employers may prefer individuals to have qualifications in the field.

  1. Complete a qualification in marketing, such as a Certificate IV in Marketing and Communication (BSB42415), Diploma of Marketing and Communication (BSB52415), an Advanced Diploma of Marketing and Communication (BSB61315) or a Bachelor degree majoring in marketing.
  2. Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Coordinators.

Explore related qualifications

SEEK users who have worked as a Marketing Coordinator have studied these qualifications.

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NSW
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QLD
TAS
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Bachelor of Business (Marketing)

This degree offers you a foundation in business studies and the opportunity to specialise in all aspects of marketing.

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Bachelor of Business (Marketing) provider logo
Bachelor of Business (Marketing) provider logo
Bachelor of Business (Marketing) provider logo
Bachelor of Business (Marketing) provider logo

Diploma of Marketing and Communication

This qualification provides a sound marketing knowledge base and prepares you to work in managerial roles within the marketing industry.
Compare institutions
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo

Certificate IV in Marketing and Communication

This qualification will develop your marketing and communication skills and will prepare you to provide some leadership and guidance.
Compare institutions
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
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Source: SEEK job ads and SEEK Profile data

Upskill with an online short course

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How do Marketing Coordinators rate their role?

Latest reviews from 36 Marketing Coordinators surveyed on SEEK

Work-life balance
4.1
Job satisfaction
3.8
Career progression opportunities
3.6
Job security
4.0
Pay / Salary
3.4
Variety of work
4.1

Latest reviews

All
Positive
Negative
Nov 2018
Marketing; an ever changing landscape perfect for anyone up to the challenge
Reviewer's Qualification
Diploma of Marketing
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Government health
The good things
Perfect for those who want a diverse role! With the infinite growth of technology comes the ever changing landscape of marketing. As the world moves more and more towards digital marketing it is very ...
The challenges
As marketing techniques continue to develop with today’s growing push towards social media, you may sometimes have to deal with some untried roadblocks. However with any career, some research and test...
Read more
Nov 2018
Marketing is a great career, depending on your personality
Reviewer's Qualification
Bachelor of Management (Marketing)(Marketing)
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital Marketing
The good things
As a Marketing Coordinator your work can be quite varied and you can find work in just about any organisation with a large enough sales force that requires the support of a marketer / marketing team. ...
The challenges
Your fulfilment as a Marketing Coordinator will largely come from your team and the culture at your company. If what your company sells doesn't interest you, you will find it hard to be passionate on ...
Read more
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Source: SEEK Role Reviews

Working hours for Marketing Coordinators

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 36 Marketing Coordinators

What are the job opportunities for Marketing Coordinators?

Find out how the job market is trending

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NSW
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WA
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TAS
SA
NT
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Job opportunities

Marketing Coordinator jobs on SEEK
985
Jobs on SEEK right now
Source: SEEK

Projected job growthAlert

National increase over next 5 years *
21.7%
2019
2024
Source: LMIP. Advertising and Marketing Professionals

Latest Marketing Coordinator jobs on SEEK

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Source: SEEK job ads

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Source: SEEK job ads and SEEK Profile data