Marketing Executive
Plan, develop and oversee marketing campaigns to promote brands, products and services
What's it like to be a Marketing Executive?
Marketing Executives plan, develop and oversee marketing campaigns to promote brands, products and services. They conduct market research, manage lower-value client relationships and support the Marketing Manager with their higher-value campaign work.
Tasks and duties
- Developing and overseeing marketing campaigns, including search, email, online and experiential events.
- Creating and distributing marketing collateral.
- Conducting market research activities.
- Copywriting and proofreading.
- Managing subscriber databases.
- Data entry and analysis.
- Reporting on key metrics.
- Social media planning and management.
- Attending client meetings, including taking briefs and incorporating feedback.
- Supporting the Marketing Manager and Director with campaigns.
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They work under the direction of Marketing Directors and Marketing Managers, and they give direction to Marketing Assistants.
Salary lookup
What can I earn as a Marketing Executive?
Find out the average salary for a Marketing Executive across Australia
Latest Marketing Executive jobs on SEEK
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Skills
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How to become a Marketing Executive
Marketing Executives are usually required to hold a formal qualification in marketing.
- Complete a Certificate IV of Marketing and Communication (BSB42415) or a Diploma of Marketing and Communication (BSB52415) at TAFE or through a registered training organisation.
- Alternatively, complete a Bachelor of Marketing, Bachelor of Marketing and Communication, or Bachelor of Advertising at university. The course will take 3 years full-time, and can be delivered in a classroom or online. University education will require you to have completed year 12 or gain special admission.
- You may be able to find a role without qualifications as a Marketing Assistant or Administrative Assistant and work your way up through the ranks as you gain knowledge and experience.
Skills and experience employers are looking for
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Is Marketing Executive the right role for me?
Job market trends for Marketing Executives
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Latest Marketing Executive reviews
Latest reviews from 13 Marketing Executives surveyed on SEEK
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Negative
It’s great for early in your career, but you will be left wanting more.
Reviewer's Qualification
Bachelor of Business
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
Marketing
The good things
The ability to be creative (sometimes) and the events you get to organise and attend!
The challenges
Tedious! Often times the business leaders don’t understand the market or are hesitant to be creative / try something new, so will rinse and repeat what they did last time (if it worked before it will ...
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Marketing Executive is a nice balance of strategy and creativity
Reviewer's Qualification
Bachelor of Media Communication
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Retail B2B & B2C Marketing
The good things
Variation in tasks, autonomy, creative yet strategic
The challenges
Lots of multitasking, stakeholder management, following people up etc
Read more
Source: SEEK Role Reviews
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