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Marketing Manager

Use a blend of analytical skills and a strong understanding of consumer psychology to drive business growth.

What's it like to be a Marketing Manager?

Marketing Managers plan, execute and measure an array of strategies with the objective of supporting business growth. They acquire new customers and grow existing revenue streams through research, analysis and marketing campaigns. Campaigns are comprised of online marketing tactics including email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.

Marketing Manager

Tasks and duties

  • Planning, developing and organising marketing campaigns to support business growth objectives.
  • Coordinating marketing campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
  • Conducting regular data analysis and measuring campaign performance against predefined metrics.
  • Presenting regular reports to clients and stakeholders.
  • Using consumer data to predict current and future consumer trends.
  • Identifying new growth opportunities through market research.
  • Developing and measuring Key Performance Indicators (KPIs).
  • Optimising marketing campaigns for highest return on investment.
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Marketing Managers have strong analytical skills and a developed understanding of consumer psychology. They may work alone or manage a team of people and work in a broad range of industries. They are responsible for a business’s marketing budget, and track campaign progress against marketing objectives and budget constraints.

What can I earn as a Marketing Manager?

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Latest Marketing Manager jobs on SEEK

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Source: Full time annual package based on job ad data.

How to become a Marketing Manager


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It is possible to work as a Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field. Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.

  1. Complete a qualification in Marketing. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), an Advanced Diploma of Marketing and Communication (BSB61315), or a Bachelor degree majoring in Marketing.
  2. Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Managers.
  3. Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.

Explore related qualifications

SEEK users who have worked as a Marketing Manager have studied these qualifications.

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Diploma of Marketing and Communication

This qualification provides a sound marketing knowledge base and prepares you to work in managerial roles within the marketing industry.
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Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo

Certificate IV in Marketing and Communication

This qualification will develop your marketing and communication skills and will prepare you to provide some leadership and guidance.
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Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo

Advanced Diploma of Marketing and Communication

This qualification provides you with the skills to lead and make strategic decisions on marketing and communication activities.

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Advanced Diploma of Marketing and Communication provider logo
Advanced Diploma of Marketing and Communication provider logo
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Job market trends for Marketing Managers
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Job opportunities

Marketing Manager jobs on SEEK
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Jobs on SEEK right now
Source: SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Marketing Manager reviews

Latest reviews from 62 Marketing Managers surveyed on SEEK
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Positive
Negative
Oct 2018
Marketing: Art vs Science with a Hefty Dose of People Skills. Where Else Would You Be?
Reviewer's Qualification
Master of Commerce
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Private Sector, B2B, Electrical & IT
The good things
The range of activities once does in a marketing role can be varied depending if you are a marketing generalist or a specialist. If a generalist, you may be involved in strategy, product management, p...
The challenges
Much about effective marketing revolves around the strategy of engaging with internal and external stakeholders (the latter includes customers of course) and discovering what makes them tick, what dri...
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Nov 2018
Marketing is a good all-round job in the corporate environment with many industries to choose from but you can get pigeon holed quite easily once you're in a particular industry.
Reviewer's Qualification
Bachelor of Science
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
pharmaceuticals
The good things
If you love to communicate and share stories then marketing is a positive step in the right direction. You get the opportunity to work closely with management and sales teams so people skills are key....
The challenges
You have to sell your creative ideas a lot! Whilst this is a great skill to gain, it can be quite tiresome if you work in a conservative industry. Skill diversity is a must so you need to be on top of...
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Source: SEEK Role Reviews