What's it like to be a Product Manager?
A Product Manager is responsible for the guidance and development of a product, usually within an organisational setting. They are also responsible for leading the cross-functional team that is tasked with developing the product.
Tasks and duties
- Researching customer needs.
- Talking to business stakeholders to understand key drivers for the product.
- Conducting competitor and market analysis.
- Articulating the vision of the product and creating a product roadmap.
- Sharing the vision with and motivating the broader cross-functional team.
- Managing the cross-functional team to ensure the product is customer-centric while meeting business needs.
- Making sure the product is being developed on time and to budget.
- Liaising across the business to ensure the product’s vision and development are achievable and has broad buy-in across the organisation.
- Managing the feature list during product development.
- Managing the product during its lifecycle, ensuring the product is performing at its peak capability through enhancements and fixes.
Product Managers usually take on the role of the “voice of the customer” throughout the development cycle. They champion features and changes that research, strategic analysis and user testing show would meet customer needs.
What can I earn as a Product Manager?
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How to become a Product Manager
- A qualification in a related discipline may be an advantage, such as IT, computer science, marketing, or business.
- Complete a Product Management course at General Assembly or similar training provider. You can complete the course over 10 weeks part-time, or in a 1-week accelerated bootcamp. The course can be completed in-person or online.
- Find meetups, conferences and mixers to attend to network with people interested in meeting product management professionals, which may present you with opportunities for employment or professional development.
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