Product Marketing Manager
Plan and execute influential marketing campaigns for new products
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
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5-year projectionJob satisfaction
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On this page
- What's it like to be a Product Marketing Manager?
- How to become a Product Marketing Manager
- Latest Product Marketing Manager jobs
- Top skills and experience for Product Marketing Managers
- Is Product Marketing Manager the right role for you?
- Product Marketing Manager role reviews
What's it like to be a Product Marketing Manager?
Product Marketing Managers specialise in bringing new products to market. They analyse market trends, competitor data and user feedback to determine how a product can be effectively marketed to its target audience. Strong communication skills, an interest in research and an ability to perform data analysis are central to the role of a Product Marketing Manager. They work for companies in a range of industries including marketing and communications, retail and wholesale trade, IT and healthcare.
Tasks and duties
- Determining positioning, naming, branding and messaging of new and existing products.
- Gathering and processing customer feedback.
- Performing competitor analysis and data analysis to inform product requirements.
- Determining online and offline marketing channels and tactics to be used for product marketing campaigns.
- Collaborating with sales and after sales support teams.
- Conducting interviews, surveys and focus groups.
- Identifying opportunities for increased customer acquisition, engagement and retention.
- Planning, executing and tracking marketing campaigns.
How to become a Product Marketing Manager
While it’s possible to work as a Product Marketing Manager without formal qualifications, a bachelor degree in marketing or a related field is usually an advantage.
- Complete a bachelor degree, such as the Bachelor of Business (Marketing). This is a three-year course of full-time study, with prerequisites including completion of Australian Year 12 (or equivalent).
- Seek out internship opportunities while studying in order to gain practical experience. Product Marketing Managers may start their careers in a junior role such as Marketing Coordinator, before progressing to a senior or managerial position.
- Consider completing additional certifications from industry vendors to further develop your digital and product marketing skill set.
Compare your salary
Find out how your salary compares with the average salary for Product Marketing Managers.Latest Product Marketing Manager jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Product Marketing Manager jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Product Marketing Manager employers on SEEK are looking for job seekers with expertise in the following areas. Product Marketing
Go to Market Strategy
Marketing Strategy
Product Positioning
Product Launch
Software as A Service
B2B
Sales Enablement
Product Management
Adoptions
Source: SEEK job ads and SEEK Profile data
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Latest Product Marketing Manager reviews
Oct 2024
Exciting. Rewarding. Plenty of opportunities for growth
Reviewer's QualificationMaster of Business Administration
Experience1 – 4 years
Organisation sizeMedium (20-199 employees)
SpecialisationInformation & Communication Technology
The good thingsIf you enjoy working with stakeholders from multiple teams and value approaching your work with creativity and curiosity, this is a great career for you. Working across multiple verticals is also grea...
The challengesIt can get extremely stressful at times when you have to balance multiple important projects. The most important thing to do at this point is understand what to prioritise and keeping everyone in the ...
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Jun 2023
I would say PMM is generally interest, always studying human behaviour and and what makes different people buy
Experience1 – 4 years
Organisation sizeSmall (1-19 employees)
SpecialisationMarketing & Communications
The good thingsAs a PMM, you always have to put your self in the shoes of your target audience by asking the question "what could someone say to me that would make me buy?"
The challengesThere is nothing i would say i don't like about my role
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