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Product Marketing Manager

Plan and execute influential marketing campaigns for new products

What's it like to be a Product Marketing Manager?

Product Marketing Managers specialise in bringing new products to market. They analyse market trends, competitor data and user feedback to determine how a product can be effectively marketed to its target audience. Strong communication skills, an interest in research and an ability to perform data analysis are central to the role of a Product Marketing Manager. They work for companies in a range of industries including marketing and communications, retail and wholesale trade, IT and healthcare.

Product Marketing Manager

Tasks and duties

  • Determining positioning, naming, branding and messaging of new and existing products.
  • Gathering and processing customer feedback.
  • Performing competitor analysis and data analysis to inform product requirements.
  • Determining online and offline marketing channels and tactics to be used for product marketing campaigns.
  • Collaborating with sales and after sales support teams.
  • Conducting interviews, surveys and focus groups.
  • Identifying opportunities for increased customer acquisition, engagement and retention.
  • Planning, executing and tracking marketing campaigns.
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What can I earn as a Product Marketing Manager?

Find out the average salary for a Product Marketing Manager across Australia

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Latest Product Marketing Manager jobs on SEEK

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How to become a Product Marketing Manager


SEEK Learning
While it’s possible to work as a Product Marketing Manager without formal qualifications, a bachelor degree in marketing or a related field is usually an advantage.

  1. Complete a bachelor degree, such as the Bachelor of Business (Marketing). This is a three-year course of full-time study, with prerequisites including completion of Australian Year 12 (or equivalent).
  2. Seek out internship opportunities while studying in order to gain practical experience. Product Marketing Managers may start their careers in a junior role such as Marketing Coordinator, before progressing to a senior or managerial position.
  3. Consider completing additional certifications from industry vendors to further develop your digital and product marketing skill set.

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Source: SEEK job ads and SEEK Profile data

Is Product Marketing Manager the right role for me?


Job market trends for Product Marketing Managers
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Job opportunities

Product Marketing Manager jobs on SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Product Marketing Manager reviews

Latest reviews from 3 Product Marketing Managers surveyed on SEEK
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Positive
Negative
May 2021
Product Marketing is for Marketers seeking the ability to truly create
Reviewer's Qualification
Bachelor of Commerce
Experience
Less than a year
Organisation size
Large (200+ employees)
Specialisation
Accounting Software
The good things
Product Marketing is the area of Marketing where you have the most influence on the product or service that goes to market. This will lead to feelings of fulfillment for those downstream marketers who...
The challenges
Product Marketing interfaces with a significant proportion of the business, and at many levels. You need to know your customer, your product or service, and your market as good as anyone in the busine...
Read more
May 2021
Product Market Management allows you to have influence and build new connections.
Experience
Less than a year
Organisation size
Large (200+ employees)
Specialisation
Cosmetics
The good things
Exposure to many parts of the business and possibility to build collaborative relationships with multiple departments. Sight of the brands future direction and ability to influence that locally depen...
The challenges
Handling confidential information regularly and not seeing results immediately.
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Source: SEEK Role Reviews